See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.
Read more
The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
Read more
Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
Read more
Live sports have always delivered unmatched attention for marketers. But securing exposure in these high-stakes moments meant multimillion-dollar sponsorships or …
Read more
This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
Read more
Discover how The Weather Company uses AI-powered weather targeting and sell-side decisioning to deliver smarter, privacy-friendly advertising across channels.
Read more
Learn how Index Marketplaces and sell-side decisioning helped Smart Supply deliver impressive video performance, driving efficiency and long-term value.
Read more
Want more? Check out the Innovators Unscripted Bonus Round with Nick Halas. Dentsu EMEA’s Nick Halas on how sell-side decisioning …
Read more
LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
Read more
Choreograph’s Rich Astley joins Innovators Unscripted to share how AI, automation, and data boost programmatic performance and reduce complexity for media buyers.
Read more