The social media team behind the NHS’ recent viral meme discuss taking risks and how it all happened.
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How we do comms at… AEG International
Kylie Taylor, vice president of comms at sports and entertainment presenter AEG International, on embracing a 360-degree approach and prioritising trust.
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Winning GEO: The PR guide to AI search
1 December 2025
AI is rewriting search. Generative Engine Optimisation (GEO) puts PR in control – and The Romans’ Serpent shows you how
6 ways the rise of intelligent AI is redefining PR in 2026
26 January 2026
Sam Gregory, co-CEO of Tangerine, outlines how PR teams can harness AI, credibility and human insight to drive real-world results

