As cybersecurity controls grow more effective, threat actors are learning to go around them instead of tackling them head-on. Strong authentication processes can help stop identity-based cyberattacks in which hackers steal user accounts and abuse their valid privileges to sneak past network defenses and wreak havoc.
Identity-based attacks are one of the two most common initial attack vectors according to the X-Force Threat Intelligence Index, and threat actors have many tactics for stealing credentials. User passwords, even strong passwords, are easy to crack through brute-force attacks where hackers use bots and scripts to systematically test possible passwords until one works.
Threat actors can use social engineering tactics to trick targets into giving up their passwords. They can try more direct methods, such as man-in-the-middle attacks or planting spyware on victims’ devices. Attackers can even buy credentials on the dark web, where other hackers sell account data that they stole during previous breaches.
Yet many organizations still use ineffective authentication systems. According to the X-Force Threat Intelligence Index, identification and authentication failures are the second most commonly observed web application security risks.
Strong authentication processes can help protect user accounts—and the systems that they can access—by making it hard for hackers to steal credentials and pose as legitimate users.
For example, multifactor authentication (MFA) makes it so that hackers must steal multiple authentication factors, including physical devices or even biometric data, to impersonate users. Similarly, adaptive authentication schemes can detect when users are engaging in risky behavior and pose additional authentication challenges before allowing them to proceed. This can help block attackers’ attempts to abuse stolen accounts.
By strengthening cybersecurity, authentication can help drive additional benefits, too. For example, an IBM Institute for Business Value study found that 66% of operations executives see cybersecurity as a revenue enabler.