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No One Planned This: How Platforms Rewired Entertainment
Win a free kindle copy of this book!
0 days and 03:51:51
100 copies available
U.S. only
You built the audience.
The platform owns the relationship.
Discovery is broken, sameness pays, and the algorithm keeps changing the game after you’ve already learned the last one. The “creator middle class” is mostly a myth, and independence turned out to be the most expensive rent in the business.
No One Planned This shows how entertainment got rewired—from 2004 Netflix models through MCNs, feeds, and the convergence of TV and social video—and why the factory model is now eating itself.
Then it maps what actually lasts when the feed moves channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented discovery.
This isn’t another playbook for going viral. It’s an operating system for building something that still works when today’s rules are tomorrow’s history.
The platform owns the relationship.
Discovery is broken, sameness pays, and the algorithm keeps changing the game after you’ve already learned the last one. The “creator middle class” is mostly a myth, and independence turned out to be the most expensive rent in the business.
No One Planned This shows how entertainment got rewired—from 2004 Netflix models through MCNs, feeds, and the convergence of TV and social video—and why the factory model is now eating itself.
Then it maps what actually lasts when the feed moves channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented discovery.
This isn’t another playbook for going viral. It’s an operating system for building something that still works when today’s rules are tomorrow’s history.
174 pages, Kindle Edition
Published February 3, 2026
344 people want to read
About the author
Darren Cross
1 book2 followersDarren Cross has spent two decades inside media's biggest shifts, from modeling Netflix's early streaming pivot at Wedbush to helping scale Disney-acquired Maker Studios. His work focuses on how audiences form habits—and how to build the operations that support them. He holds a JD and an MBA and leads distllr, a fractional-executive firm for creator-led businesses. No One Planned This is his first book.
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