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Darren Cross

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December 2025

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Darren Cross has spent two decades inside media's biggest shifts, from modeling Netflix's early streaming pivot at Wedbush to helping scale Disney-acquired Maker Studios. His work focuses on how audiences form habits—and how to build the operations that support them. He holds a JD and an MBA and leads distllr, a fractional-executive firm for creator-led businesses. No One Planned This is his first book. ...more