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Bag charms: Dress up your purse with trendy accessories at every budget, starting under $10

4:38
GMA Digital
How to tell the difference between a Labubu and a Lafufu
Monchichi x Hello Kitty, Nordstrom, Baublebar, Patricia Nash
ByKelsey Legg
Video byNidhi Singh, Kelsey Legg, Ray White, and Chris Cirillo
August 07, 2025, 8:22 PM

Bag charms have experienced a surge in popularity over the past couple of years in the wake of the "messy bag" trend, otherwise known as "Birkin-ifying your bag."

The accessories have since taken on a life of their own, especially since the Labubu craze took social media by storm. The fuzzy, monster-like creatures were originally brought to life by artist and illustrator Kasing Lung in three picture books, but the character's acquisition by Pop Mart led to plush keychain versions of the tiny cuties, now seen on everyone from K-Pop superstar Lisa to Kim Kardashian.

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Labubu isn't the only way to get in on the fun, however, as there are plenty of handbag charms ranging from cute and girly to luxe and refined.

One exciting new launch of collectible charms is the Urban Outfitters exclusive Hello Kitty x Monchichi collection featuring a handful of adorable designs including: A Monchichi wearing a full Hello Kitty white fur suit, another Monchichi donning Hello Kitty-themed overalls with a matching hat, and a plush Hello Kitty wearing a brown fur Monchichi costume. The charms retail from $35 to $55, and you can find them online (linked below) and in-store.

Why are people wearing bag charms?

Bag charms can be changed out with the season, day or even your mood, and they go great with the popular charm bracelets and necklaces that have become a staple accessory for many. They're a fun, easy way to infuse personality into any look, especially when you select pieces that resonate with you or reflect your interests as well as trends.

When shopping for your own, choose pieces that catch your eye and feel representative of the real you for an authentic and personal touch. If you're a dog lover, try finding a tiny pup that looks like yours. Are you a musician or a painter? Perhaps you'd like a small guitar or paintbrush dangling from your bag to show it off.

Other popular themes you'll find when browsing charms include teddy bears, fruit and tiny purses that are functional themselves. Some even combine these themes like the cute cherry below from MAISON de SABRÉ that offers the perfect spot to stash an AirTag to help you keep track of your bag!

Other versions have a more handmade look, like The Sak's crocheted Yarnicharmz, which come in styles like ice cream cones, unicorns and even adorable tiny dogs.

Whether you're shopping for luxury pieces or on a tight budget, this trend will work for you. Prices range widely, meaning there are plenty of adorable options for every budget, starting under $10.

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Keep reading to find the perfect bag charm for yourself or to gift a friend.

By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

Shop the new Hello Kitty x Monchichi bag charms and mini plushies

Urban Outfitters

Sanrio Hello Kitty X Monchhichi Plushie Keychain

  • $35
  • Urban Outfitters
Shop Now
Urban Outfitters

Sanrio Hello Kitty X Monchhichi Plushie Keychain

  • $35
  • Urban Outfitters
Shop Now
Urban Outfitters

Sanrio Hello Kitty X Monchhichi Overalls Plushie

  • $50
  • Urban Outfitters
Shop Now
Urban Outfitters

Sanrio Hello Kitty X Monchhichi Plushie

  • $55
  • Urban Outfitters
Shop Now
Urban Outfitters

Sanrio Hello Kitty X Monchhichi Plushie

  • $55
  • Urban Outfitters
Shop Now

Bags charms under $30

Walmart

Stitch Eat Something Before Sleep Series

  • $15.89
  • Walmart
Shop Now
Amazon

Guitar Charm Keychain with Sparkly Rhinestones Creative Bag Ornament for Keys Stylish Music Lovers and Teen

  • $9.59
  • Amazon
Shop Now
Amazon

Dachshund Keychain

  • $5.59
  • Amazon
Shop Now
Amazon

POP MART DIMOO My Cloud Companion Series

  • $24.99
  • Amazon
Shop Now
Walmart

Cute Stitch Plush Keychain , 4.72" Lovely Keychain Decorative Accessories, Purse Bag Backpack Charm

  • $29.99
  • Walmart
Shop Now
Amazon

Cute Cherry Keychain Bag Charms

  • $5.99
  • Amazon
Shop Now
30% off
Amazon

Mini Tumbler Keychain Accessories for Stanley Cup,Cute Cup Key Charms for Women Purse Handbag Backpack

  • $6.99
  • $9.99
  • Amazon
Shop Now
Amazon

CALEMBOU Plush Doll Blind Box Figure, 5'' Cute Stuffed Animal Blind Plush Mystery Box

  • $23.99
  • Amazon
Shop Now
Amazon

Agromusk Cute Strawberry Keychain Bag Charms

  • $6.99
  • Amazon
Shop Now

Luxury bag charms

Patricia Nash

Molly Bag Charm

  • $49
  • Patricia Nash
Shop Now
Patricia Nash

Laced Rose Bag Charm

  • $69
  • Patricia Nash
Shop Now
Nordstrom

Yarnicharmz Hand Crochet Dangle - Dogs

  • $35
  • Nordstrom
Shop Now
Nordstrom

Yarnicharmz Hand Crochet Dangle - Ice Cream

  • $29
  • Nordstrom
Shop Now
BaubleBar

Mickey Mouse Disney Bag Charm

  • $78
  • BaubleBar
Shop Now
Amazon

TAMAGOTCHI Bandai Hello Kitty (Blue) 50th Anniversary Special Edition (90166) | Collectible Virtual Pet | Theme Games, Exclusive Accessories and Memorial Design

  • $42.73
  • Amazon
Shop Now
Nordstrom

MAISON de SABRÉ The SABREMOJI Fruit Charm

  • $75
  • Nordstrom
Shop Now
Coach Outlet

Mini Rowan Bag Charm In Signature Canvas

  • $75
  • Coach Outlet
Shop Now
17% off
Nordstrom

MAISON de SABRÉ The SABRÉMOJI Hello Kitty Charm

  • $69.99
  • $85
  • Nordstrom
Shop Now
Coach

Star Cluster Bag Charm

  • $95
  • Coach Outlet
Shop Now
Baublebar

Mickey Mouse disney Bag Charm

  • $78
  • Baublebar
Shop Now

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  • Nov 14, 2024

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