VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Lips Eyes Comp Montage
The Path to Success › Success isn’t just about money, status or climbing the ladder anymore—it’s shifting towards fufilment, joy and the small pleasures that make life meaningful.
One Apple on table with mirrors
Creativity Goes Analog › Creativity has been, and still is, an important part of personal and collective progress. As the relationship between creativity and technology continues to get stronger, visuals must evolve to represent the benefits of creative thinking in an ever-changing world.
A Chinese newlywed couple in their 30s, wearing Hanfu costumes, hug each other in a modern city on their wedding day, traditional costumes and modern city concept
Traditional Chinese Wedding in a Modern City › Showcasing a traditional, Hanfu Chinese wedding in a modern cityscape.
Adult female lays on bed and video calls negative emotion
Tokyo Create Event: Living With Technology › Getty Images' VisualGPS research has shown our customer searches on and related to technology have significantly increased over the last five years, making it the number one searched for topic by brands. So, we made technology the key theme of our Tokyo Create Event and took on the visual challenge.
Mother kissing her daughter while she's sleeping in the bedroom at home
Behind the Care: The Role of Black Women in Brazil › Black women in Brazil have been overlooked in the care sector, despite their essential role in the country’s healthcare system. To address this gap, brands can highlight care narratives by connecting stories with the broader cultural context, building meaningful connections while giving a voice to marginalized communities.
Two Female Friends Embracing Warmly at a Social Gathering Outdoors
Generation Z Seeks Human Connection › Generation Z is the first generation to grow up with social media as an integral part of their lives, making them the first "digital natives". This same generation is now actively relearning how to socialise offline, with 73% of Gen Z looking to connect with people more in-person than online.
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Transparent handbag on table surface with plants, grass and soil around it
New Era of Luxury › Oct 31, 2025 From value reset and trends fatigue to the joyconomy and longevity, new priorities are shaping visual landscape for premium and luxury brands, redefining their visual identity in a preparation for a new era for luxury.
EMEA
Design
Entertainment
Young women laughing while looking at a smartphone in Dubai
UAE Focus: Redefining Finance Visuals › Oct 29, 2025 How can financial brands set themselves apart, not just by the numbers they crunch, but through the art of visual storytelling?
Finance
EMEA
Medium wide shot of teacher assisting student in Mexican cooking class
Content Spotlight
Travel Experiences: Oaxacan Traditions › Oct 28, 2025 Real friends, real places, and the luxury of time together—Thomas Barwick’s latest series capturing an epic Oaxacan journey celebrates the textures, tastes, and traditions that make travel truly transformative.
Content Spotlight
Travel
AMER
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.