When a standard report isn’t enough, we design research around your exact question; and deliver clear next steps.
Decision Brief
A simple summary of what to do next, with clear options and trade-offs.
Evidence Pack
The facts behind the answer: data, quotes, and charts you can trust.
Market & Customer View
Who buys, what drives them, what holds them back.
Competitor Snapshot
How others price, position, and sell—and where you can win.
Opportunity Map
Quick wins and longer-term bets, with risks explained.
Data Files
Clean numbers and models you can plug into your own tools.
Optional add-ons: customer surveys, expert calls, mystery shopping, pricing tests, message checks, or regulatory reviews.
Start with your question
Example: “Should we launch in the UK, and which customer group first?”
Plan the evidence
We pick the right mix: desk research, expert calls, surveys, store checks, data pulls.
Collect and clean
Only reliable sources, noise removed, gaps noted.
Spot the patterns
Drivers, barriers, pricing, customer segments, competitor moves.
Call the play
Clear options with pros, cons, risks, and timelines—plus the evidence to back it up.
Market sizing & segmentation
Customer voice & decision triggers
Pricing & willingness-to-pay
Competitor & channel strategies
Message and creative testing
Regulatory & risk checks
Tech SaaS
Shifted target customer + pricing → higher trial-to-paid conversion, shorter sales cycle.
Food & Beverage
New message + channels → 14–18% higher click-through, stronger retail sell-through.
Hardware
Adjusted feature mix + partners → fewer product returns, higher NPS.
Informed Consent
For all interviews and surveys.
Data Privacy
No personal data without permission; GDPR/CCPA aligned.
Transparency
Every report includes methods, sources, and limitations.
Ethical Expertise
Expert calls vetted for conflicts; NDAs signed when needed.
Can you use our internal data?
Yes. CRM, sales, and support data make the research stronger.
Do you do surveys and expert calls?
Yes, when they’re needed. We don’t add cost unless it helps answer your question.
How accurate is the market size?
We show ranges, assumptions, and what could change the number.
Do we get the raw data?
Yes, clean datasets, models, and a methods appendix.
How many industries do you cover?
We cover more than a dozen industries, including Food & Beverage, Industrial Automation, Automotive, Chemicals & Materials, Packaging, Healthcare, Technology, Consumer Goods, and more.
FMI delivers personalised research services by deploying a broad spectrum of research databases, resources, and methodologies.
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