CEO describes decision as ‘painful’ and admits sportswear group is ‘trailing behind its competition’
There is reason to think the German group could be performing better
German group has missed out on retro sneaker trend that benefited Adidas
After swearing off the ‘childish’ classic, a writer finds herself drawn to the off-kilter ballet-sneaker hybrid
Nike, Adidas and Puma shifted production to Vietnam for its cheap labour but will now be hit by 46% levy
German sportswear group blames ‘differing views on strategy’ for Arne Freundt’s exit
German sportswear group promises ‘decisive actions’ as share price falls by half this year
Staying relevant is easier for big brands, which can also adopt trends quickly
German brand launches cost cuts as results highlight diverging fortunes with rival Adidas
Kit Kat, Louis Vuitton, and McDonald’s are among the companies attracted to rising awareness around the sport
German sportswear brand has created a global stir by ending its sponsorship of Israel’s national football team
German sports brand says decision was taken for business reasons and not related to consumer backlash
Gulden announced surprise departure from Puma on Friday
Sports brand was a difficult a beast for Gucci owner to tame
Both sports brands should benefit when the Chinese economy recovers, but caution applies
German sportswear makers generate about a third of revenues in Asia
Battle in sport tribunal will be closely followed by the football club’s key commercial partners
The Puma boss has restructured the group and drawn inspiration from its proud heritage
German sportswear brand agrees to 10-year contract with City Football Group
German sportswear group says it will struggle to keep its growth rate as high as 2018
Costs at the German sportswear maker have risen slower than expected, boosting profits
Spin-off will improve Gucci owner’s profitability and also benefit the sportswear group long term
Group points to strong euro and tough US market but holds out hope of positive surprise
