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Jemima Kelly

Columnist

Jemima Kelly writes a weekly column on society, politics and ideas. She also writes long reads, travel pieces and other features as well as a quarterly column for HTSI called “Adventures in Woo Woo”. She was previously a reporter for Alphaville, the FT’s snarky and satirical markets and finance blog. Before joining the FT, she wrote about currencies and crypto for Reuters, and she has also written for The Economist.
Email Jemima Kelly @jemimajoanna  on X.com (link opens in a new browser window)
  • Sunday, 2 November, 2025
    Technology
    Elon Musk’s Grokipedia is a major own goal

    Humans might be highly imperfect and biased but they are still better than AI at getting to the truth

    An illustration of Elon Musk’s face, centered over a repeating pattern of white “G” letters on a black background.
  • Sunday, 19 October, 2025
    Artificial intelligence
    AI is killing the magic

    Not knowing whether art originated in someone’s heart or a data centre is a major enjoyment-killer

    An illustration showing the feet of a blocky, robot-like figure standing on a red rose and crushing it
  • Sunday, 12 October, 2025
    US politics & policy
    The fashion for the young: turn to the radical right

    The intellectual energy of new rightwing movements is drawing in young people

    Illustration of two lightbulbs talking to each other
  • Sunday, 5 October, 2025
    Cryptocurrencies
    Crypto skulduggery isn’t a bug, it’s the whole point

    Exploiting regulatory loopholes is the name of the game

    Illustration showing an bronze, coin-like circle in which a handshake is taking place
  • Sunday, 28 September, 2025
    US politics & policy
    The right and the art of putting on a united front

    In spite of bitter divisions, Trump’s Maga coalition always rallies round when it needs to

    Illustration of a blue box with lots of white arrows pointing in different directions, and a red box with one big white arrow pointing to the right
  • Tuesday, 23 September, 2025
    Adventures in Woo-Woo
    Jemima Kelly: why I joined a witches’ coven

    HTSI’s alternative wellness columnist celebrates the joy of hex

    A ritual at the Festival for Pagans & Witches, Coventry
  • Thursday, 18 September, 2025
    Donald Trump
    Donald Trump’s adventures in Windsorland

    The US president luxuriated in a warm bath of royal pomp and circumstance

    An illustration showing Donald Trump standing on top of a gold-trimmed royal carriage during a formal event.
  • Thursday, 18 September, 2025
    FT SeriesThe FT Magazine’s Coffee Guide
    Confessions of the FT’s coffee geeks

    How Martin Wolf, Jemima Kelly, Robert Smith and other FT writers fell under the spell of speciality coffee  

    Man in a white shirt drinking a cup in a kitchen
  • Wednesday, 17 September, 2025
    ReviewNon-Fiction
    When Everyone Knows That Everyone Knows — Steven Pinker on what drives mobs, manias and crypto booms

    The Harvard psychologist takes a fascinating look at common knowledge and its effect on human behaviour

    A crowd of people in a dark room watch Donald Trump and Joe Biden on a TV screen during the 2024 presidential debate. The lights of the New York skyline can be seen through the windows.
  • Sunday, 7 September, 2025
    Donald Trump
    Trump is turning the White House into Mar-a-Lagoland

    Paving over the Rose Garden and gaudily embellishing the Oval Office make the US president look desperate

    An illustration showing a crane lifting the roof off the White House
  • Monday, 1 September, 2025
    US politics & policy
    Maha: Making America Held to international standards Again

    A new Texas law on food labelling defers to ‘appropriate authorities’ in some more liberal corners of the world

    An illustration showing a cowboy lassoing a large red apple with a sticker featuring the EU flag
  • Sunday, 10 August, 2025
    Sport
    What padel has taught me about the power of play

    It has been an education to engage in something I’m not very good at

    Ben Hickey illustration of a padel with a digital smiley face on it.
  • Friday, 8 August, 2025
    US politics & policy
    Sunday at the garden party for Curtis Yarvin and the new, new right

    What you learn at a gathering of neoreactionaries, Very Online rightwingers and the formerly cancelled

    A group of people socializing outdoors in a garden setting, dressed in summer attire
  • Sunday, 3 August, 2025
    Social Media
    Influencers in Number 10? Inevitable

    Get past your nausea and you’ll see that it’s canny public relations for governments to want to be where the voters are

    A silhouetted head surrounded by a white ring
  • Sunday, 27 July, 2025
    Television
    The Very Online Right has come for Britain too

    New media repackages old fashioned bigotry for the modern age

    Ben Hickey illustration of a white cup with a tea bag tag with the Union Jack on it and a red capsule pill on its matching white saucer.
  • Sunday, 20 July, 2025
    Sales & Marketing
    Unapologetic brands lean into the vibe shift

    Heritage and tradition supplant bland conformity as big names ditch ‘quiet luxury’

    Ben Hickey illustration of a capital letter A stepping on one side on a lower case letter a.
  • Sunday, 13 July, 2025
    Health
    Summertime sadness is a real thing

    There is, after all, nothing quite so miserable as feeling unhappy when we are meant to be feeling good

    Ben Hickey illustration of a person watching the sun, which is depicted as an unhappy face, sinking below the horizon
  • Sunday, 29 June, 2025
    Donald Trump
    The power and the glory of profanity

    Donald Trump’s inclination to swear is coarse, un-presidential, and highly effective

    Illustration of swear word symbols as the blazing trail behind a rocket
  • Sunday, 22 June, 2025
    Lifestyle
    The art of being an unchill host

    Possessing a sense of occasion is a rare thing in our lonely and socially impoverished culture

    An illustration of hands holding drinks on a tray
  • Sunday, 15 June, 2025
    US politics & policy
    The Trump-Musk love affair was about daddy issues, not bromance

    Theirs wasn’t really a friendship at all but a more complex and primal bond

    Ben Hickey illustration of shadows of a child holding the hand of his mother. In the shadow of the child is visible the side portrait of his father looking across at the side portrait of Trump reflecting in the shadow of his mother.
  • Sunday, 8 June, 2025
    Social affairs
    Mr Darcy and the Mandela effect

    Once we have approximated a story enough times — individually and collectively — that becomes our ‘truth’

    Ben Hickey illustration of digital bites flying off a person’s head
  • Monday, 26 May, 2025
    US politics & policy
    Why is Trump so obsessed with other men’s looks?

    Flattery is only part of the story for a president who behaves like the star of his own movie

    Ben Hickey illustration of a man flexing his biceps in front of a giant poster of Donald Trump
  • Sunday, 18 May, 2025
    US politics & policy
    The scourge of the ‘woke right’

    The radical Maga right has a way of looking at the world that chimes with the illiberal left

    Ben Hickey illustration of the sign Woke with the Maga red hat hang on the last letter
  • Sunday, 11 May, 2025
    Life & Arts
    Life is too important not to laugh at it

    Humourlessness and pomposity aren’t always the best antidotes to buffoonery and despotism

    Illustration of a person smiling
  • Saturday, 10 May, 2025
    Travel
    Jemima Kelly: my week with ‘the Janeites’ — as Austenmania grips Bath

    As Bath celebrates Jane Austen’s 250th anniversary, Jemima Kelly dons bonnet and bows to join devotees on a Regency-themed tour

    A group of women, seen from behind, wearing Jane Austen-era clothes on the streets of Bath
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