Jamie Gutfreund covers the business of the creator economy. As a CMO and senior executive for leading brands and agencies, Microsoft, Hasbro, Creative Artists Agency and WPP, she has hands-on experience translating the complexities of creator marketing for decision makers. Through Jamie’s insights, including Forbes articles, “Thinking Like a Creator Can Help Brands Build Trust” and “It’s Prime Time for the Creator Economy,” and her original research with The Harris Poll, “The Creator Rosetta Stone,” Jamie provides practical guidance to inspire new approaches and award winning work. At the global creator agency Whalar, Jamie helped brands like Nike, Adobe, and P&G transform their creator strategies, making Whalar one of Fast Company’s Most Innovative Companies. Recognized as one of Forbes’ Most Entrepreneurial CMOs, Jamie founded Creator Vision to help brands maximize their creator investments. Follow Jamie to understand creator marketing best practices, partnerships, and processes.
Walmart, LTK, ShopMy And The Trillion-Dollar Shift In Creator Commerce
Walmart, LTK and ShopMy are redefining retail, turning creators into core sales channels and powering a trillion-dollar shift in how the world shops.
Why Do Brands Buy YouTube Ads But Ignore YouTube Creator Partnerships?
Brands buy YouTube ads but miss creator partnerships. New platforms like Agentio and Pixability are building infrastructure to scale creator integrations at last.
CreatorIQ Cracks The Code On The Billion Dollar Creator Economy Chaos
CreatorIQ launches the Creator Graph and SafeIQ, defining the infrastructure of the billion dollar creator economy through data, AI, and global scale.
Sephora’s Creator Stores Just Killed The Influencer Marketing Playbook
Retail’s next battle is checkout. Sephora and Condé Nast are betting on creator storefronts turning influencers into merchants shaping the future of commerce.
State Farm Turns Creators And Gaming Into Prime Video IP
State Farm’s Gamerhood premieres on Prime Video, featuring Kai Cenat and top creators in a gaming competition series that blends action, high stakes and charitable giving
PacSun’s Playbook To Win Gen Z: AI, Creators And Fast Decisions
Pacsun is betting on Gen Z with a Youth Advisory Council, creator-led feedback and AI-powered data systems to turn customer insights into faster growth
Creators Just Became TV: How Samsung TV Plus & Tubi Are Selling Scale
Superstar creators including MrBeast, Michelle Khare & Dhar Mann are now on CTV. Samsung TV Plus and Tubi are turning creator shows into TV buys with loyal fans at scale.
A Beautiful Future With GenAI: Insights From L’Oréal And Microsoft
What L’Oréal and Microsoft’s AI strategies reveal about the future of beauty and marketing from empowering creators to scaling personalization, creativity and growth
How Olipop Uses Creator-Led Sports Content To Win New Fans On YouTube
YouTube is the new hub for creator-led sports content where shows like 'Shanked' and 'The Next Chapter' and brands like Olipop are finding and growing next-gen audiences.
Cannes Lions 2025: The Business Of Influence Takes The Stage
At Cannes Lions 2025, CMOs, creators, athletes, and marketers explore how modern influence delivers results and how it drives the future of brand success and growth.