Ian Shepherd is a creator economy entrepreneur and investor. He is Co-founder and Co-CEO of Electrify Video Partners, a company that invests tens of millions of dollars into some of the world’s biggest content creators. He’s also the host of the Business of Creators, a leading podcast and creator economy network featuring creators, managers, investors and entrepreneurs. He has 25 years commercial experience having previously built and sold a creator economy business and held executive positions at Disney, Universal Music and WarnerMedia.
AI And Video Will Fuel 1.1 Billion Creators By 2032, Report Forecasts
AI and video are reshaping media as creators become studios and brands act like creators, driving the creator economy to 1.1 billion people by 2032.
Inside The Startup Paying Regular People To Promote Brands They Love
Social Tip is redefining advertising by paying everyday customers to share brands they genuinely love, turning authentic advocacy into scalable marketing.
Creators Will Be Vital In Retraining The Workforce For AI, Report Finds
ThriveCart’s 2025 report shows creators bridging the AI skills gap as universities meet just 0.2% of demand, powering a $600B market.
How Players Are Becoming Developers In The ‘Creator Era Of Gaming’
As platforms like Roblox and Fortnite explode, players are evolving into developers, transforming gaming into a creator-driven industry where communities build the future.
How Kai Cenat’s 30-Day Mafiathon Stream Made History
Kai Cenat’s month-long Twitch marathon drew millions of viewers, celebrity guests and record-breaking engagement, marking a new era for live, community-driven entertainment.
Epidemic Sound’s Bold AI Bet, Helping Creators And Paying Artists More
AI is flooding music with fakes. Epidemic Sound’s new tool Adapt flips the script by boosting creator output and raising payouts for artists at the same time.
Inside ESPN’s Creator Strategy and The 23-Year-Old Leading It
ESPN is betting big on the creator economy. Meet Katie Feeney, the 23-year-old reshaping sports media by bringing ESPN to where Gen Z already lives: social.
The Webbys Announce Webby 30 List As A Who’s Who Of Internet Legends
In honor of their 30th anniversary, the Webby Awards reveal the Webby 30, a definitive list of the companies that shaped the internet as we know it.
Beauty Fans Flood American Dream Mall For Sincerely Yours Launch
Salish Matter’s Sincerely Yours debut drew 80,000 fans, sold out Sephora in an hour and set a new standard for creator-led beauty launches.
Inside The Exclusive Creator Summit Everyone's Talking About
Colin and Samir’s sold out Press Publish NYC brought 400 top creators together for connection over scale redefining the creator economy with surprise guests and soul.