I am the Sinyi Professor of Chinese Management at Cambridge's Judge Business School. I research and write about how businesses are creating a more sustainable and equitable economic system. Prior to joining Cambridge, I taught at Cornell for 6 years and before that, Harvard Business School for 10 years, where I developed an award-winning course on Social Entrepreneurship. I have authored over 20 peer reviewed academic articles and over 50 Harvard business cases on topics related to sustainable business, earning awards for scholarly achievement from the Academy of Management and the American Sociological Association.
Why Regenerating Coffee Farms May Be One Of Climate’s Most Practical Wins
Andrea Illy shares why regenerative agriculture—not high-tech fixes—may be coffee’s best bet against climate change, offering benefits for soil, biodiversity, and flavor.
How Seneca’s Firefighting Drones Signal A New Era Of Climate Adaptation
Seneca’s firefighting drones show how adaptation tech is shaping a resilience economy amid rising climate risks and billion-dollar wildfire disasters.
The Power Of Small: How Micro-Actions Can Drive Global Impact
Masami Sato of B1G1 shares how embedding small, daily acts of giving into business habits enables companies to drive systemic, sustainable global impact.
How Metric Coffee Reimagines Equity From Farm To Cup
Metric Coffee redefines sourcing through radical transparency, direct trade, and price equity, challenging industry norms to support small producers and workers.
Inside Wonderstate’s Model For Equitable Coffee
Wonderstate Coffee is building a more just and sustainable coffee industry through direct sourcing, high minimum prices, and frontline worker profit-sharing.
From Protest To Product: Susie Hewson’s Mission To Detoxify Feminine Hygiene
Explore how Susie Hewson transformed feminine hygiene with Natracare, pioneering organic, plastic-free period care to fight waste and toxins.
Natural Fibers, Lasting Impact: Armadillo’s Challenge To Industrial Design
Armadillo Rugs blends traditional craftsmanship, natural materials, and social equity to redefine luxury as care—for artisans, the planet, and the homes we inhabit.
From Access To Equity: Toss Bank’s Approach To Financial Transformation
Toss Bank is shifting banking in Korea by centering consumers, embedding inclusion into products, and proving that ethics and innovation can drive both growth and equity.
Regeneration Rooted In Tradition: How Organic India Is Redefining Herbal Wellness
Organic India pairs traditional farming with regenerative organic practices to create a wellness model rooted in soil health, farmer equity, and ecological restoration.
Rethinking Retail: How SunGod Is Building Sustainable Community Spaces In Covent Garden
SunGod’s new Covent Garden store blends sustainability, community, and circular retail—offering a blueprint for challenger brands redefining physical retail.