Robert J. Ellison

Event organizer Medium Rare is tapping celebrities that aren't expected to host live events. Plus, actress Lili Reinhart’s $10 million skincare brand.

The 29-year-old ‘Riverdale’ star couldn’t find a solution to her acne, so she launched her own skincare line, Personal Day. Thanks to her viral TikTok following, the Under 30 alum is now cleaning up with $40 million in sales.

In this week’s edition of The Prototype, we look at a cleaner way to make ammonia, the brightest young scientists in North America, magnetically charging your care, and more.

Each year alongside the Under 30 list, we handpick alumni to grace the coveted cover of our magazine. Plus, the best and worst advice from this year's U30 class.

Google shows which song lyrics people typed and songs they hummed, led by Bad Bunny, Taylor Swift, Doechii, Alex Warren, Ravyn Lenae and KPop Demon Hunters soundtrack.

Twitch “costume play” queen Emily "Emiru" Schunk has been playing dress-up since she was young. Today, the hobby has made her one of the most followed women on Twitch, with 2 million fans on the platform (she has another 5 million followers across Instagram, TikTok, YouTube and X). Schunk started livestreaming the multiplayer battle game League of Legends in 2015, and went viral with her cosplay, where she sports countless colorful wigs and manga-style character outfits. Her popularity makes her an advertising powerhouse—video game makers pay her big bucks both to stream their titles and to wear elaborate costumes of their characters at conventions. In August, Marvel partnered with her to host her own cosplay contest with a $100,000 purse for the best-dressed fan. Forbes estimates she earned around $1.5 million over the last 12 months from her Twitch streams, a podcast, YouTube Adsense and a variety-show series sponsored by AT&T. “When you look at the top streamers, they’re just straight-up entertainers,” Schunk says. “On stream, it’s just you...You can’t fake a personality for 12 hours a day every single day for years.”