CMO Network
MLB Team Record Sponsorship Revenues Exceed $2 Billion For 2025
ByMaury Brown,
Senior Contributor
Shohei Ohtani is driving incredible sponsorship revenues for the Dodgers, helping push MLB past $2 billion in team sponsors for the first time. Here's the details.
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Choice Hotels Bets The Future Of Loyalty Is Experiential And Emotional
Choice Hotels innovates on loyalty program with intent to drive emotional connections and faster rewards. Choice VP Loyalty talks about research, program changes and the future of loyalty.
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How Royal Enfield’s Build Train Race Turns Women Into Racers — And Teammates For Life
Royal Enfield’s Build Train Race (BTR) began as a simple idea: invite women into one of the most male-dominated corners of sport and give them everything they need to thrive. It has since become something far bigger — a living proof point that when you design for inclusion, you don’t just change who shows up at the starting grid; you change the culture around it.
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How Marwan Lockman’s RIBA-Nominated Firm Is Rewriting Modern Bahrain
A purpose-built masterpiece, Al Dana Amphitheatre stands as Bahrain’s cultural compass — a bond between vision, truth, and people.
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Walmart, LTK, ShopMy And The Trillion-Dollar Shift In Creator Commerce
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Booking.com Bets On “Frictionless” Travel
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Why OLYRA's CEO Says Ignorance Is A Founder's Best Asset
How can a century-old family tradition from Greece successfully disrupt the competitive U.S. snack aisle. The story of OLYRA is an inspiration
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New GenAI Tech In Time For 11.11, The World’s Biggest Shopping Day
New GenAI gives more precise, helpful, varied recommendations to customers for Taobao's 11.11 shopping day, & better tools for vendors to create videos & target customers
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Expedia Finds Experience-Driven Journeys On The Rise
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2025 WTA Finals: Top Players Blend Style And Branding
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SNAP Funding Crisis Threatens To Worsen Hardship, Disability Group Warns
Easterseals warns that the SNAP funding crisis will intensify hardship and food insecurity for millions of disabled Americans if Congress fails to act.
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