About
As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce shops, managing social media and marketing with years of research and reporting experience on tech, SaaS, e-commerce and small business topics.
Expertise
SaaS, website design, web hosting, e-commerce, social media, B2B, B2C, marketing
Liz believes in leveling the playing field for SMBs through the power of technology. With decades of real-world SMB experience and time in the halls of corporate America, she knows the challenges business owners face.
Leveraging her experience in web design, web hosting, e-commerce, social media and gonzo marketing, Liz dives deep into the best tools and practices available, picks them apart and shares all the details with entrepreneurs to save them time, energy and money as they challenge the world’s biggest companies for a share of the market.
A self-professed lifelong technology nerd, Liz stays up to date on the latest tech and how it can help SMBs. From writing letters in BASIC to the first version of Microsoft Word, she’s followed the development of technology-driven business from its infancy, watching industry giants grow from rocky beginnings.
She’s built websites and online stores for innovative companies and individuals, managed large social media communities and enjoys finding the hidden catch in products that seem too good to be true.
From spotting the hidden bandwidth limits in web hosting packages to uncovering gatekeeping tactics that limit app choices, she uses hands-on research and testing to highlight the most helpful information in easily understandable language to help company owners grow their businesses on shoestring budgets.
Expertise
- Over 20 years covering small business and tech topics
- Small business owner whose products have been featured in properties such as the Philadelphia Mummers Parade and Amazon’s Fallout series
- Specializes in making difficult technical concepts easy to digest
- Dedicated to leveling the playing field for SMBs with targeted information to help them succeed
Achievements
- cPanel User Interface Proficiency, cPanel Professional Certification (CPP)
Education
- University of Montevallo (B.B.A., Marketing)
Professional Memberships
- International Web Association (IWA)
- B2B eCommerce Association
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How To Transfer A Domain To A New Host
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How To Start A Blog And Make Money In 2025
Anytime someone asks how to start a blog and make money, someone else yells that blogging is dead. Blogging isn’t dead, it’s thriving as the increase in remote work and school have pushed people to find community online more frequently.... -
What Is DNS Failure? (And How To Fix It)
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.Org Vs. .Com: What’s The Difference?
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How To Register A Domain Name (2025 Guide)
A custom domain name is your address on the internet. It makes up part of the URL shown at the top of your browser window and lets visitors and customers find your website and contact you via email. It also... -
Squarespace Pricing (2025 Guide)
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10 Best cPanel Hosting Providers Of 2025
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How To Build A Website For Free In 2025
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TMDHosting Review 2025: Features, Pros And Cons
TMDHosting gracefully walks the tightrope between powerful hosting tools and ease of use, even landing a spot on our best web hosting list. Even if a user isn’t familiar with cPanel or Plesk, it’s managed hosting with a friendly customer... -
HostGator Review 2025: Features, Pros And Cons
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What Is A Domain Name?
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How To Host Your Own Website
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11 Best Wyoming Registered Agent Services Of 2025
Beyond protecting your privacy and helping you track compliance deadlines, Wyoming's strict rules around filing are made much simpler with the help of registered agents. By using a registered agent in Wyoming you can be more confident to meet the... -
10 Best Cheap Dedicated Server Hosting Services Of 2025
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How To Create A Business Email Address: A Simple Guide
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Wix Pricing Plans (2025 Guide)
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10 Best Dedicated Server Hosting Services Of 2025
Dedicated server hosting gives you all the resources of a server to allocate to your web projects as you see fit. It’s more complex than shared hosting, or even VPS hosting, however, and prices can climb quickly. Many small business... -
How To Start An Online Store In 9 Steps (2025 Guide)
E-commerce allows businesses of all sizes to compete for bigger customer bases. Starting an online store generally requires a lower investment than a site-based store, making it possible to get started as a solopreneur or even part time. That said,... -
Sample 2025 Payroll Calendar Downloads: Weekly, Biweekly, Bimonthly And Monthly
“Show me the money!” It’s more than a funny movie line Tom Cruise yelled in Jerry Maguire; it's the ultimate motivation for almost all employees. No matter how much your employees (or you) love your job, it's the paycheck that... -
How Much Does A Website Cost? (2025 Guide)
How much a website costs varies from free to hundreds of thousands of dollars. It all depends on what you want out of the website, how much you DIY and your extra costs for items such as payment processor fees,... -
Wix Vs. Squarespace (2025 Comparison)
Wix and Squarespace are two of the most well-known website builders. Wix takes a generalist approach and shines with its customizable design options, allowing users to easily create websites with its drag-and-drop interface and advanced SEO tools. It's best for... -
Best GoDaddy Alternatives Of 2025
GoDaddy is the best out there at creating Super Bowl ads, and its 2025 ad featuring actor Walton Goggins was no exception. While topping many best website hosting lists and offering a website builder, complaints still abound about GoDaddy.The new... -
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10 Best Web Hosting Services Of 2025
A website is the primary way people find information about your products, hours and location and is the main sales channel for e-commerce businesses. A great web host is needed to keep your website online 24/7 without significant downtime. With... -
How To Make A Website For Your Small Business In 2025
Web hosts and website builders make building a website sound super easy: sign up, pick a template, add your text or let the built-in AI do it and hit publish. There’s a bit more to it, though, especially for small... -
How To Get A Custom Email Domain
Outside of mailed bills and sales calls, email is probably the most common business communication method. With deluges of scam emails out there keeping consumers on edge for threats such as phishing, you need to reassure people your email is... -
How To Get A Free Domain Name (2025 Guide)
Outside of the most coveted domain names, your domain name is usually one of the lowest costs of being online. However, how to get a free domain name is always one of the first questions new website owners ask. Yes,... -
9 Best Church Website Builders Of 2025
Figuring out how to build a church website often includes a lot of DIY and guessing by pastors, church secretaries or other volunteers. Sometimes it leaves a mess to untangle later if a tech-savvy volunteer leaves after setting up a... -
10 Best Domain Registrars Of 2025
Free domain names with hosting offers are expensive. Most people register a new domain name as part of getting web hosting, but renewal rates are often a case of sticker shock and security is often lacking. Most of the best...
About
As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce shops, managing social media and marketing with years of research and reporting experience on tech, SaaS, e-commerce and small business topics.
Expertise
SaaS, website design, web hosting, e-commerce, social media, B2B, B2C, marketing