Win with Wonder,
Reimagine with Rigor
When everything’s changing — the pace, the tools, the rules — your creative capacity becomes your strategic and competitive advantage. The WonderRigor™ Theory unlocks creativity’s ROI. Wonder fuels curiosity. Rigor drives action. Together, they create sustainable innovation — and open new paths to what’s possible.
Win with Wonder, Reimagine with Rigor
Catalyze creativity’s ROI for inspired business results. Because the future of work isn’t just faster or smarter — it’s more human.
When everything’s changing — the pace, the tools, the rules — your creative capacity becomes your strategic and competitive advantage. The WonderRigor™ Theory unlocks creativity’s ROI. Wonder fuels curiosity. Rigor drives action. Together, they create sustainable innovation — and open new paths to what’s possible.
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Creativity is your strategic advantage.
When you’re burned out but expected to bring fresh ideas. When tech makes you more reactive, not more strategic. When the rules keep changing and the clarity never comes— creativity becomes your way forward.
As a creativity strategist and CEO of Figure 8 Thinking, I’ve helped teams at Microsoft, Cooley, META, Salesforce, and more unlock their creative capacity and lead with imagination to identify what’s possible and essential.
My own path — shaped by experiences in dance, cultural anthropology, fashion, and academia — showed me early on that wonder and rigor aren’t opposites; they’re partners in progress. With over 25 years of experience across business, design, and research, I show teams how creativity drives ROI, sparks innovation, and transforms reactive cultures into resilient ones.
Creativity is a discipline — one that helps you find your edge, stay resilient, and shape what’s next.
Let’s win with wonder — and reimagine what’s possible.
Creativity is your strategic advantage.
When you’re burned out but expected to bring fresh ideas. When tech makes you more reactive, not more strategic. When the rules keep changing and the clarity never comes— creativity becomes your way forward.
As a creativity strategist and CEO of Figure 8 Thinking, I’ve helped teams at Microsoft, Cooley, META, Salesforce, and more unlock their creative capacity and lead with imagination to identify what’s possible and essential.
My own path — shaped by experiences in dance, cultural anthropology, fashion, and academia — showed me early on that wonder and rigor aren’t opposites; they’re partners in progress. With over 25 years of experience across business, design, and research, I show teams how creativity drives ROI, sparks innovation, and transforms reactive cultures into resilient ones.
Creativity is a discipline — one that helps you find your edge, stay resilient, and shape what’s next.
Let’s win with wonder — and reimagine what’s possible.
Testimonials
Meet Natalie
Natalie Nixon is a creativity strategist, global keynote speaker, and the leading expert on the WonderRigor™ method. She helps people and teams unlock their creative potential, rethink what’s possible, and turn imagination into meaningful business results.
Through her pioneering WonderRigor™ theory, she teaches teams how to combine audacity and focus to unlock growth through creativity. She believes creativity isn’t just for artists — it’s a core competency for anyone ready to lead, adapt, and innovate at the edge of change.
Named a Thinkers50 Radar honoree and one of Real Leaders’ Top 50 keynote speakers, Natalie draws on her eclectic background in dance, anthropology, fashion, and design to shape bold new ways of thinking.
Meet Natalie
Natalie Nixon is a creativity strategist, global keynote speaker, and the leading expert on the WonderRigor™ method. She helps people and teams unlock their creative potential, rethink what’s possible, and turn imagination into meaningful business results.
Through her pioneering WonderRigor™ theory, she teaches teams how to combine audacity and focus to unlock growth through creativity. She believes creativity isn’t just for artists — it’s a core competency for anyone ready to lead, adapt, and innovate at the edge of change.
Named a Thinkers50 Radar honoree and one of Real Leaders’ Top 50 keynote speakers, Natalie draws on her eclectic background in dance, anthropology, fashion, and design to shape bold new ways of thinking.
Top Rated Global Speaker, Award Winning Author, 3x TED speaker, and Executive Advisor
Q&A
Creativity is how we solve problems and deliver novel value. It’s not a nice-to-have — it’s a core competency for the future of work and the engine for innovation. When organizations build their creative capacity, they unlock unparalleled problem-solving skills, and adaptability which result in transformative business growth through and lasting innovation.
For people feeling overwhelmed by change — and the teams they lead. If burnout, reactivity, or uncertainty are clouding your path forward, creativity becomes your way through. This work is for leaders ready to build cultures that can adapt, reimagine, and thrive — together.
Creativity isn’t a luxury—it’s the engine of innovation and a strategic advantage in today’s dynamic world. Using my research-backed WonderRigor™ framework, I help leaders and teams win with wonder and reimagine with rigor so they can identify what’s possible, essential, and transformative for their business. When you build creative capacity, you unlock new pathways for growth, problem-solving, and measurable impact—because the organizations that harness creativity don’t just adapt; they lead.
Many organizations struggle to innovate consistently. That’s why I created the WonderRigor™ theory—to help leaders build the creative muscle needed for sustainable impact. WonderRigor™ is my research-backed theory of creativity: the ability to toggle between wonder (curiosity, audacity, awe and pausing) and rigor (focus, discipline and skill mastery) to solve problems and deliver novel value. Wonder fuels big ideas, and rigor makes them actionable. It can be applied to individuals, teams and organizations.
Because AI can’t wonder. It can’t dream, intuit, or make meaning the way people can. The edge isn’t in outpacing machines — it’s in doubling down on the distinctly human skills that make innovation possible: curiosity, sensemaking, and imagination.
Natalie has published works through major publications including:
KEYNOTES
When teams are stuck in reactivity or burned out from change fatigue, inspiration isn’t enough. Natalie Nixon’s keynotes shift mindsets and spark action. She reframes creativity as a strategic advantage — offering tactical tools your audience can use to adapt, collaborate, and innovate at the speed of change. She partners with leading speaker bureaus and event marketers globally.
For Event Planners: Planning a Sales Kickoff (SKO), All-Hands Meeting, Leadership Retreat, or Industry Conference?
ADVISORY
Creativity-driven transformation takes time — and today’s teams don’t have time to waste. Natalie helps organizations embed creativity into culture, unlock untapped value, and design more human-centered strategies for growth. Her advisory work is grounded in WonderRigor™ and built for sustainable impact.
Move. Think. Rest.
I’ve been quietly working on something that I believe will transform how we approach work, creativity, and rest. It’s called Move. Think. Rest.—a framework designed to help us cultivate meaning and value in our daily lives.
Build Your Creative Capacity as a Leader.
A self-paced course on leading with inquiry, improvisation, and intuition — critical skills for thriving in an uncertain world.
The Card Deck
The Wonder Rigor Card Deck: A deck of prompts designed to stretch your thinking. Use it solo or with your team to spark deeper inquiry, sharper ideas, and more intentional creativity.
Blog Highlights
Insights on creativity, leadership, and the future of work
For more blogs by Natalie, click here
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