Inside Money20/20 USA 2025: How Money Did Business
The fintech world gathered at Money20/20 USA 2025 at the Venetian Expo, Oct. 26-29 in…
The Brief: Group Chat Bars and Credit Wreckers
This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega…
Experiential Marketing Trend of the Week: Block Parties
Block parties are built on community. Whether it’s a holiday celebration or an opportunity for…
Halloween 2025 Experiential: Hi-Chew’s Mystery House, Cutwater’s Sleepover, HBO’s Suburban Nightmare
Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1…
Experiential Marketing Month: Digital Classes Now On Demand
There’s never been a better time to be a part of an industry built on…
B-to-B Dream Team 2025: Meet Nefra MacDonald
The road to a career in events is rarely without its twists and turns, and…
The Brief: Pedal-Powered Stores and Alternate Realities
This week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed…
Experiential Marketing Trend of the Week: Sweet Shops
“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. Indeed, what was once…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.