Nonprofit digital strategy
Before a single page is designed, we make sure the structure is right. Our digital strategy for nonprofits maps your goals to your audiences’ needs and defines the architecture everything else depends on. Start with the free framework: nonprofit digital strategy, explained.
Everything in the planning layer.
The full scope of a nonprofit digital strategy & experience-architecture engagement.
Stakeholder & audience research
Analytics review, audience definition, and research to ground decisions in evidence.
Information architecture
Sitemaps, navigation, and content models that make your site easy to use and easy to grow.
Journey & conversion mapping
We map the paths to donate, volunteer, and act, then design for them deliberately.
Measurement framework
The KPIs and analytics plan that let us prove what’s working after launch.
Roadmap & phasing
A clear, budget-aware plan for what to build first and what can follow.
AI-readiness baseline
An audit of how discoverable and machine-readable your current presence is today.
From questions to a roadmap.
A focused four-to-eight-week engagement that ends with a plan you can act on.
Discover
Analytics review and an audit of your current site — content, navigation, and accessibility against WCAG 2.2 AA.
Define
We agree on goals, priority audiences, and how success will be measured.
Architect
Sitemap, content model, and the user journeys everything else is built on.
Roadmap
A phased, prioritized plan that fits your budget and timeline.
Structure is the cheapest thing to get right.
And the most expensive to fix once a whole site is built on the wrong one.
Nonprofits rarely have budget to rebuild twice. A strong architecture means your site stays usable and accurate as programs change — and gives AI assistants and search engines a clean structure to read. We’ve done this planning work for 1,000+ organizations since 2007, and our 40+ specialists know nonprofits from the inside — so recommendations start from how nonprofits actually operate.
Deliverables you keep.
The strategy stands on its own — the roadmap is yours to use however you choose, with us or independently.
- Research & stakeholder summary
- Sitemap & content model
- Priority user-journey maps
- Measurement & KPI framework
- AI-readiness baseline
- Phased, prioritized roadmap
Real stories of growth and momentum.
Personal Genetics Education & Dialogue
Alliance of Local Service Organizations
Alliance for Learning Innovation
Bureau of Governmental Research
Junior Achievement of Southern California
Treatment Advocacy Center
Answers, up front.
Typically a research summary, a sitemap and content model, journey maps, a measurement framework, and a phased roadmap you can act on with us or independently.
No. The strategy stands on its own. Many partners continue into design and build with us, but the roadmap is yours to use however you choose.
Most strategy engagements run four to eight weeks depending on the number of stakeholders and the size of your current site.
Ready to start?
Book a call and we’ll map this work to your mission and budget.