Webinar On-demand.
Christmas Unwrapped

In this webinar we help brands understand how to maximise sales and build brand fame during the most crucial season in retail, the Golden Quarter.

Don’t miss the chance to unwrap your full potential and win Christmas with the UK’s largest grocery retailer – Tesco.

The webinar shared:

• Christmas shopper insights

  The latest insights on how UK customers shop during the holidays and how to align your brand with key seasonal behaviours – plus tips for tapping into early buying moments.

• Tesco’s 2025 Christmas plans

  Tom Mardon, Head of Campaign Planning at Tesco shared 2024’s standout brand campaigns and how Tesco is shaping its festive strategy for 2025.

• Brand building in a changing media landscape

  Top tips on how to navigate LHF regulations while delivering campaigns that cut through and connect.

• Real world case studies

  Charlotte Sullivan, Senior Shopper Marketing Manager at Mondelez, shared how the brand collaborated with Tesco in 2024 on pioneering, innovative retail media firsts. Meanwhile, Nick Ganich, Marketing Director at Rémy Cointreau for the UK, Ireland, and Nordics, revealed how they successfully cut through the noise and delivered results - despite working with a limited budget.

• Media opportunities for 2025

  How to integrate our media ecosystem, including Express stores and Whoosh, into your plans as customers prepare for the big shop and continue their seasonal spending into the New Year.

This webinar took place on the 6th of June 2025.