The Human Tech Touch

Streaming audiences are coupling content recommendations from algorithms alongside those from friends and family. As algorithmic recommendations evolve, so too does the desire for the original recommendation engine: friends and family. The recommendation ‘engines’of the future will need to embrace both a digital and human touch.

Global Streamers Say:

0 %

Agree “I wish video recommendations included shows and movies that my friends and family were watching.”

# 0

Source of influence when it comes to TV, movies and video content are “My family & friends.”

A Near Equal Split

0 %

Prefer content recommendations from people while 49% prefer platforms.

“Streaming allows us to connect with people…You’re on the sofa in your living room, a common environment for everyone.”

“Something I would like to see in streaming platforms would be to link accounts to friends and family, just to see what they’re watching, and what they’re engaging in. It creates more of a conversation—a community sharing experience.”

“If I’m alone, I can choose quickly. If I’m with my boyfriend, it’s a long selection process. He wants to keep looking for options, even if we’ve found something we both agree on.”

Source: Disney Advertising and Culture co-op, Fall 2024

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