A foundational study to understand the global streaming landscape.

Generation Stream: Global Edition is a deep exploration of the motivations and role of streaming around the world and what this means for advertisers.

Global Trend Reports

Global Streaming Snapshot

Intentional
TV

The New Wide World of Sports

Culturetainment

The human-tech touch

The Daytime zone

streaming 360:global segmentation

SOURCE: DISNEY ADVERTISING AND CULTURE CO-OP, FALL 2024.