Amazon Prime Day 2025 ran from July 8-11, this first time the annual shopping event has spanned four days.
It meant we saw deals last much longer, and with new deals hitting each day, there were always fresh discounts to check out.
There were some stellar savings so be had, with one of the best Prime Day deals being the AirPods Pro 2 dropping to just $149.
Amazon’s own devices also got their usual healthy discounts, perfect if you were looking to upgrade your smart home, add a video doorbell or just enjoy the thought of more Alexa devices listening to you. The Devices page on the Prime Day deals portal was the place to go. One of our favorite deals was for the Fire Max 11 tablet, which went down to $139.99 – a decent saving for a tablet we rate.
Remember, you can get a free 30-day trial to use Prime, which will be helpful as a number of deals are reserved for those that subscribe to Amazon’s plan. Take the trial, cancel it, move on when the sales have ended.
When is Amazon’s next sale event?
We’re likely to see Amazon’s ‘Prime Big Deal Days’ return again this year. Last year, the shopping event ran from October 8-9, and while it isn’t quite as big as July’s Prime Day, there should be some enticing offers.
However, this is just a warm up to the year’s next major discount event: Black Friday. For 2025, Black Friday is on November 28, with Cyber Monday following on December 1.
In reality, the Black Friday deals will last much longer than just a four-day weekend, with retailers now starting their deals around mid-November.
The top Prime Day sales
- Shark attack: Over 50% off loads of great Shark appliances
- Big savings: Huge savings on workout tech and gear
- Beats down: Get over 50% off Apple’s ‘other’ headphone brand
- Get in quick: Big savings on the everyday items we all need
- Don’t delay: Echo, Fire and more Amazon device deals over 50% off
- Under $25: Amazon Basics on sale
- Up to 50% off: Garden and DIY sales
- Big Lego discounts: Prime Day toys and games sale
- Up to 30% off: Great savings on grills right now
- Save up to 30%: Amazon’s Back to School sale shop
Best Prime Day 2025 deals
These were some of the best Prime Day deals we saw over the course of the four day sales event.
1MORE SonoFlow – were $74.99 now $59.99
These are our favorite budget headphones, and are definitely worth thinking about at this price. We called them the ‘new benchmark for $100 wireless headphones’ when we reviewed them, with great sound quality and impressive noise cancelling. And they’re nearly half that price now…
JBL Xtreme 4 – was $379 now $249.95
This is one of our best Bluetooth speakers that we’ve had on test, and while the price is a little higher, you’re getting a great amount of sound quality. With clear quality through the volume levels, and an excellent 30-hour battery life, we thoroughly recommend this if you’re not into the Beats Pill.
Hisense 55-inch U7 (2025) ULED TV – was $899 now $597.99
We’ve been fans of the Hisense U7 TV range for a while, and this newer model has already got a hefty discount, taking it below the $600 mark for a TV that offers excellent all around performance, with good brightness levels and is a good choice if you’re not looking to blow the budget.
Sponsored: Save 20% on Plaud’s AI note-taking devices—perfect for meetings, calls, and on the go
Whether you’re in back-to-back meetings or just trying to keep up with everyday chaos, Plaud’s AI-powered note-takers make it easy to stay organized. The Plaud Note is thin enough to fit in your wallet and starts recording with one press. Prefer something wearable? The Plaud NotePin clips onto your shirt, band, or necklace for hands-free recording. Both models are 20% off for Prime Day and include free AI transcription with purchase.
OnePlus 13 – was $999 now $879.99
‘It’s brilliant, no luck needed’ was the verdict on our review here. Great design, nice colors, excellent battery life, nice software… the list goes on. While smartphones have become more and more expensive when it comes to getting the latest high-end features, this deal takes the OnePlus 13 to its cheapest ever… well worth a look.
CASABREWS 3700 Essential Espresso Machine – was $129.99, now $94.99
The CASABREWS 3700 Essential Espresso Machine offers a 20-bar professional pump and 1350W motor for rich, aromatic espresso and espresso-based drinks like cappuccinos and lattes. It includes a powerful steam wand for frothing milk and creating micro-foam, with a compact stainless steel design that fits well in most kitchens. The removable 43.9 oz water tank allows multiple brews between refills, though some initial setup is required as per the user guide. This Prime Day, it’s priced at $94.99 (26% off), making it a budget-friendly choice for home espresso enthusiasts.
Huge savings: AirPods Pro 2 – were $249, then $199, now only $149.99
Yesterday we said that you should buy these at $159 unless you were willing to gamble on them dropping lower – well, that’s only what’s happened. This is now the lowest price we’ve ever seen for these top-line wireless earbuds, with incredible noise cancellation, and they’re a must buy (even more) in our eyes.
Cubii JR1, Under Desk Elliptical – was $249.99 now $166.24
If you’re looking to sneak in some movement during your workday, don’t miss the Cubii JR1 Under Desk Elliptical — now down to $166.24 (that’s 34% off). This compact pedal exerciser is perfect for staying active while seated, whether you’re at your desk or catching up on shows. With over 16,000 reviews and features like a built-in LCD tracker and ultra-smooth motion, it’s a great pick for anyone aiming to boost their daily movement — especially those with limited motion or recovering from injury.
AIPER Scuba S1 Cordless Robotic Pool Cleaner – was $699.95, now $498
The AIPER Scuba S1 Cordless Robotic Pool Cleaner offers strong suction and scrubbing power for cleaning pool floors, walls, and waterlines, with a large filter basket that handles both fine and large debris. It uses upgraded WavePath Navigation 2.0 for efficient, systematic cleaning and features durable caterpillar treads for better traction on uneven surfaces. With four cleaning modes and up to 150 minutes of runtime, it’s a solid choice for in-ground pools up to 1,600 sq. ft., though it lacks app or Wi-Fi connectivity. This Prime Day, it’s discounted to $498 (29% off)—a significant deal for a high-end, cordless pool robot.
Sponsored: Save up to $930 on Beatbot’s smartest robotic pool cleaner for Prime Day
If you’ve been thinking about upgrading your pool setup, now’s the time. Beatbot’s AquaSense 2 is a 3-in-1 robotic pool cleaner that handles the floor, walls, and even the surface. It also parks itself at the waterline and returns to the edge with a tap in the app. During Prime Day, you can save up to $930—and stack additional savings with Beatbot’s trade-in program. Bonus: It comes with a three-year full replacement warranty.
First sale ever: Oura Ring 4 – was from $349 now from $296.65
The Oura Ring 4 is one of the best smart rings we’ve seen, with advanced health tracking and a sleek design – but the more important thing is that this ring is now discounted for the first time, making it a great bargain on Prime Day at under $300 for the black version (there are chunky savings to be had on the Brushed Silver and Stealth colorways too).
Cheapest we’ve ever seen: Amazon Echo Spot was $79.99 now $44.99
The Echo Spot is now a stalwart of the Prime Day sale, combining the compact nature of the Echo Dot with the screen of the Echo Show. It allows you to access all the elements of Alexa that people are often after – such as interacting with your smart home with voice – and also functions as a handy alarm clock. At full price it’s OK, at this price it’s much more worth a look.
Sponsored: Get $350 off the Anker SOLIX C1000 portable power station for Prime Day
Need serious backup power for camping, emergencies, or off-grid workdays? The Anker SOLIX C1000 delivers reliable, high-capacity energy in a compact, portable design. It’s one of the most popular solar generator options around—and for Prime Day, it’s down to just $449 (normally $799). This deal is only available on Amazon, and it won’t last long.
Garmin fēnix 7X Pro Solar: Was $899.99 now $499.99
The Garmin Fenix 7X Pro Solar is a real favorite here at Digital Trends – our Editorial Director swears by it. Not only is it a tremendously well-equipped smartwatch and fitness device, it has a torch on the top which he says ‘gives me the gift of light when you’re trying to navigate toys left out by the kids late at night’. Poetic, and it’s a deal that shouldn’t be sniffed at.
Save $50: Beats Pill was $149 now $96.93
Well hello there, our best Bluetooth speaker down to a lowest-ever $96.93?
You’ll get the best saving if you opt for the Dark Gray version, but all colors are seeing a healthy discount with prices below $100.
You want great sound and water resistance? Bit greedy aren’t you? It’s fine, let’s move on. Actually, let’s let the review do the talking: “The new Pill manages to hit a perfect sweet spot, combining sleek design, handy features, great battery life, and sound quality that arguably is the best you can get under $200.”
It’s now half that in the Prime Day sale. So you do the math. (Buy it for this great price, if you’re struggling).
Shark FlexBreeze Pro Mist Fan – down to just $199
We were big fans of the smaller Sharky HydroGo in our recent review, and found it to be robust and excellent at cooling. The larger version, with the bigger water tank, can also be used on the go, and shares the same misting power as it’s smaller sibling. It’s also already down to the cheapest price ever, so if you’re living somewhere scorching, this is a great deal.
Sponsored: Save 20% on the wearable Plaud NotePin voice recorder for Prime Day
The Plaud NotePin is a discreet, lightweight voice recorder that clips, pins, or hangs around your neck—ready to capture notes whenever you are. With 20 hours of continuous recording, 64GB of storage, and up to 40 days of standby time, it’s built for long days and busy schedules. For Prime Day, it’s 20% off and comes with free transcription through the Plaud AI Starter Plan (300 minutes/month included).
Amazon Prime Day 2025 FAQ
We answer all your Prime Day questions, from when Prime Day starts, to whether you need a Prime membership to access the best deals (spoiler: you do).
When is Prime Day 2025?
The big news for 2025 is the extension of the sale event to four full days. Amazon Prime Day 2025 runs from July 8 through July 11 – but it’s the longest sales period we’ve ever seen.
The timing is typical for Prime Day, as the event has taken place in July every year since its inception in 2016, bar the two COVID-hit instalments of 2020 (October) and 2021 (June). Prime Day 2024 was a two day event which ran from July 16 to 17.
These deals will only stick around for a short time and may run out of stock, so it’s important to keep an eye on the products you’re most interested in — and be ready to pull the trigger when they get a discount.
How can I find the best deals?
It sounds obvious, but the best thing to do is just dig in and check out the various deals available – the only thing you’ll need is discipline to not spend more on things you didn’t think you’d need.
A good place to start is the Amazon Prime Day deals page.
On there, you’ll find discounts on a range of tech, including laptops, tablets, smart speakers, smart displays, air fryers and more. It looks like the deals have started out pretty strongly, with high value items getting slashed to their lowest-ever price.
One tip: try tools like CamelCamelCamel to see the price history of items on Amazon – that’s the perfect way to know if a deal truly is good or not, and you can see if the item in question is regularly on sale during Prime Day or Black Friday.
Do you need to be a Prime member to get Prime Day deals?
If you want access to the best Prime Day deals, you’ll need to be a Prime member as there will be a whole raft of exclusive deals available only to those who have signed up.
You don’t have to sign up to be an Amazon Prime member to get all the deals, but the best are often exclusive (for the obvious reason that it encourages you to sign up).
This is especially true for official Amazon products, such as Kindles, Echoes, and Fire TVs.
On the other hand, anyone who sells products on Amazon can elect to participate in Prime Day. All they have to do is reduce prices during the event.
We will see Prime Day TV deals, Prime Day laptop deals, Prime Day smart home deals, and so much more from companies across the spectrum.
If you don’t have Amazon Prime, consider timing a 30-day free trial with the sale ($14.99 per month after the trial ends).
You could even sign up today, get access to all the Prime Day deals, and then cancel your subscription before the end of July, without having to pay any membership fee. Set yourself a reminder in your calendar app, or write yourself a note in your diary to cancel before August 1.
That doesn’t even include the other retailers who will compete with Prime Day. Best Buy and Walmart, who each have their own Prime-style membership offers, always have some sort of sale on the same days as Prime Day.
What countries have Prime Day?
According to Amazon’s press release, these are the countries that will have access to Prime Day deals:
Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the UK.
