Vic Libs to resurrect 'Life Be In It' Norm

A cartoon health campaign from the 1970s and '80s will be rebooted for a new century to get Victorians off the couch and into life, if the Liberal-Nationals win the state election.

The coalition will bring Norm and his family from 'Life. Be in it' out of retirement to encourage Victorians to exercise more.

"With half of all adults and a third of all kids in Victoria overweight or obese, a comprehensive and sustained campaign to promote the benefits of being fit and healthy is desperately needed," opposition health spokeswoman Mary Wooldridge said.

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