Scarlett's the new face of Eternity

Last updated at 12:05 26 August 2004


Nineteen-year-old actress Scarlett Johansson has been chosen as the face of Eternity Moment, the latest

fragrance from fashion label Calvin Klein.

The glamorous young starlet, who is also appearing in magazine adverts for Louis Vuitton, was picked as one of the most promising

stars

of

her generation who, according to the perfume manufacturers, is seen to embody what today's young women are all

about

- independent, spirited and confident.

The new perfume is described as a fresh-squeezed floral scent which was inspired by the

exhilaration of falling in love and it contains essences of lychee, pomegranate

flower,

Chinese pink peony, passion flower and rosewood.

Johansson has had a meteoric rise to the top after her acclaimed appearances in films such as The Girl with the Pearl Earring and Lost in Translation. She will soon be seen in TV ads starring alongside the actor Trent Ford.

The ad, shot by fashion photographer Peter Lindberg

in

California, tries to capture the moment when two people are beginning to

fall

in

love, then flashes back to the moments that show how it all began.

The actress spoke about her commitment to Calvin Klein Fragrances and

Eternity Moment at a promotional party earlier this summer in New York.

Arriving at the event - at which Big Boi from the band Outkast gave a

special

performance - Johansson said, "It's been an incredible year for me and

certainly this campaign is an incredible dream come true. I was

honoured

and

surprised. It's exhilarating. The Calvin Klein fragrances have such an

amazing history and so many incredibly beautiful women have graced the

pages

of advertisements and commercials for all his fragrance lines."

The Eternity Moment bottle is a reinterpretation from an earlier Calvin

Klein classic - Eternity, first released in 1988. The new Eternity

Moment

bottle has a taller, more slender profile and a transparent cap.

The full Eternity Moment range will be available in leading department

stores nationwide

from

September 4.

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