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WHAT DATA DOES SLEEP NUMBER COLLECT?

According to the Sleep Number privacy policy, it collects personal information, which can include names and information about a consumer's age, weight, height and gender. 

If a consumer creates a user profile on the bed's app, that personal information is expanded to include specifics about movement, positions, respiration and heart rate.

That is also true for children if parents create a user profile for them.

The policy also notes that personal data might be stored indefinitely, even 'after you cancel or deactivate' user accounts.

The privacy policies of many devices that track and transmit personal information allow for the sharing of data that has been stripped of personal identifiers.

But privacy experts have shown it's not terribly difficult to use or combine such information to 're-identify' people.

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