Apple's big byte of the mobile phone pie

Last updated at 22:00 08 January 2007


It is a mobile phone, MP3 player and handheld computer all in one.

And Apple hopes it will conquer the world.

Technology industry analysts believe the hybrid device – called the iPhone – will pose a huge challenge to the established mobile phone producers.

Although Nokia, Motorola and others already offer handsets that include MP3 players and other services, industry insiders believe the power of the Apple brand could give the iPhone the edge.

U.S. software expert Paul Mercer said: "Apple is about to touch off a nuclear war. The Nokias and Motorolas will have to respond."

Details of the iPhone’s launch are due to be announced this afternoon at the Apple Macworld

Expo in San Francisco.

Rumours point to an initial release of two iPhone models: a 4GB version capable of holding

up to 1,000 songs and an 8GB model. The price for the 4GB model has been forecast at around £200 for the UK and £350 for the 8GB version.

The mobiles – which it is believed will have a chocolate bar shape – are expected to be available in the U.S. by the spring. The UK launch may be delayed until the autumn.

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