Louise Oliphant, SEO Commercial Manager

Louise is an experienced e-commerce journalist and editor specialising in editorial ecommerce.
For the past 2 years at the Daily Mail she has been working within the newsroom to implement the best SEO practices as well as develop SEO strategy that considers both commerce and subscriptions. Now, Louise also oversees editorial commercial affiliate content to help expand Daily Mail's shopping section.

Before joining the Daily Mail, Louise worked across various lifestyle magazines, including Homes & Gardens, Ideal Home, Woman & Home and Living Etc where she wrote, commissioned and edited consumer product reviews and buying guides within home & garden, interiors, fashion and beauty. Louise also holds an MA in International Journalism.