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Emily Scrivener

Emily Scrivener, Deputy Commerce Editor

Emily Scrivener has worked at the Daily Mail since February 2020 writing and editing commercial articles specialising in beauty, fashion, and lifestyle.

A pro at covering shopping events, such as Black Friday and Amazon Prime Day, she's an expert at digging out the best deals.

She has a particular interest in discovering and trialling the latest skincare, fragrance and makeup launches, ready to recommend only the best in roundups and guides.

In her spare time, you'll find her trying the latest fitness classes, reading the bestsellers lists, working through new recipes and planning her new season wardrobe must-haves.

Coverage: Shopping Black Friday

MOST RECENT ARTICLES FROM EMILY SCRIVENER

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This budget-friendly activewear line actually has us excited to hit the gym - here's what we're shopping

03/02/26 09:23

SHOPPING: For an extra bit of motivation to hit the gym this January, Boohoo have launched a new line of activewear - and the prices start from just £15. Boohoo is proving you don't need to spend upwards of £100 on leggings to look and feel good at the gym, on a run or when in downward dog at yoga. The brand's DSGN Studio products are impressing our editors, delivering on performance and comfort with pieces that might just give you that extra dose of motivation to hit your workout goals. ...read

Want your knitwear to last longer? How one small change in your at-home routine can dramatically extend the life of your clothes
02/02/26 09:40
SHOPPING: Savvy shoppers looking to extend the lifecycle of their clothes can now get a seasonal scent and protect box that does the hard work for you.
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I'm a beauty editor and this is how I'd start an anti-ageing routine on a budget - and without the commitment
02/02/26 09:23
SHOPPING: Those curious about upgrading their skincare with some more anti-ageing formulas without committing to a full overhaul can now do so with this skincare start set for £29 but worth £144.
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I'm a beauty editor and ghd's new Speed hair dryer helped me master a sub-10-minute blow dry
01/02/26 10:43
SHOPPING: ghd's latest launch is here to break your blow dry PB, saving you valuable time in the morning with a new, ultra speed hair dryer. And we put it to the test.
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I'm a shopping editor and this royal-loved handbag brand just dropped one of the chicest Valentine's Day collections
30/01/26 10:31
SHOPPING: Those looking for something more timeless and elegant than chocolates or flowers as a gift this Valentine's Day are going to want to check out this Royal-loved collection.
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I've smelled a lot of Valentine's Day fragrances, but this new Floral Street x Bridgerton release is already on my wish list
29/01/26 12:38
SHOPPING: An award-winning British fragrance brand has partnered with Netflix's fifth most-streamed TV show of all time to create a mood-boosting fragrance.
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The M&S rosehip oil that sold over one million bottles now has a cleanser beauty fans are snapping up on sale
29/01/26 12:16
SHOPPING: The brand behind a £34 rosehip oil that has sold over one million bottles and counting has now reduced the price of their bestselling cleanser at Marks and Spencer.
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I'm still searching for 'the one' - and this budget-friendly perfume discovery set might finally be it
28/01/26 12:37
SHOPPING: For just £25, a thoughtfully curated edit of genderless perfumes is inviting fragrance lovers to explore, experiment and uncover what could be their signature scent for 2026.
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Amazon is giving away one month of free Music Unlimited streaming in limited-time deal - enjoy music, podcasts, and more
28/01/26 09:58
SHOPPING: Amazon is inviting you to press play on romance this month by inviting new customers to trial a 30-day period of Amazon Music Unlimited- perfect for listening to Harry Style's latest release on repeat.
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I asked fashion insiders what lingerie they'd actually want to receive this Valentine's Day - and this was the answer
27/01/26 03:23
SHOPPING: It's Valentine's season, and those looking to invest in confidence-boosting underwear whether for yourself or for a loved one should make a bee-line for the Ann Summers sale.
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Multi award-winning mattress brand Simba launches big price reductions on bestselling plush micro spring mattresses
27/01/26 02:56
SHOPPING: Award-winning mattress brand Simba, and the sleep brand our editors continually recommend, is offering up to 25 per cent off its bestselling mattresses this January.
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Boots shoppers say these affordable body mists could give your designer perfumes a run for their money
26/01/26 10:51
SHOPPING: For a cheaper alternative to designer perfumes, scores of beauty lovers have discovered a £13 body mist from Boots - and the brand might surprise you.
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The dentist-approved brand behind so many at-home brighter smiles has a new whitening powder flavour
26/01/26 10:22
SHOPPING: Award-winning, dentist-approved teeth whitening brand MySweetSmilehave launched a new flavoured teeth whitening powder that helps removes long-term stains.
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Editor-approved jewellery so good we bought it ourselves - and it's the go-to brand pieces that outlast Valentine's Day
26/01/26 10:11
SHOPPING: For jewellery women genuinely want to wear every day, rather than novelty or overtly Valentine's-led pieces, Heavenly London is the brand to have on your radar.
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The 'grossly satisfying' foot peel mask that costs less than a pedicure is going viral - here's why
23/01/26 11:10
SHOPPING: Literally shedding dry, dead skin from your feet, shoppers have reported 'consistently impressive' results, leaving you with baby soft skin. And it's on sale at Amazon.
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The cordless pruning tool gardeners are using to tackle spring jobs without calling in help (and it's now double discounted)
22/01/26 10:06
SHOPPING: Keen gardeners are gearing up for spring gardening chores with this live double discount deal on Ryobi's top-rated cordless pruning saw.
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This royal-approved handbag brand's winter sale is a great place to source chic work bags - here's what we're loving
21/01/26 02:30
SHOPPING: The investment handbag brand loved by the royals is giving shoppers even more incentive to shop with up to 60 per cent off in their Winter Sale.
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I never miss a good sale - these 10 chic Aligne finds are too good to pass up (and yes, the viral blazer is included)
19/01/26 09:33
SHOPPING: Aligne's sell-out Daphne jacket, which had a waitlist of thousands, has just been reduced to under £80 in the brands sale. And we suggest you move fast to secure yours.
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Everyone's raving about Dunelm's teddy bear bedding this winter - and it's now even more affordable
18/01/26 06:55
SHOPPING: Dunelm's sold-out fleece bedding set that shoppers say is so warm you don't 'need an electric blanket or hot water bottle' is now on sale.
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I shop for a living and this plumping lip oil from Kate Middleton's go-to beauty brand is at the very top of my wish list right now
18/01/26 12:48
SHOPPING: A collagen infused lip oilis leaving users with a naturally plumper pout without the sting - and it's ideal for combatting dry winter lips.
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This is the affordable men's fragrance beauty editors are buying for the guys in our lives this Valentine's Day
13/01/26 01:13
SHOPPING: This Valentine's Day, we're gifting our partners the under-the-radar fragrance that earned endless compliments in 2025 now available as a luxurious body wash.
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You heard it here first - this is the Korean skincare brand everyone will be talking about in 2026
13/01/26 01:09
SHOPPING: haruharu wonder is set to become one of the most talked about brands in the industry thanks to their latest product that uses Nad+ is the viral anti-ageing molecule.
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Ready for takeoff? Qatar Airways launches its New Year sale with standout flight deals
12/01/26 12:25
SHOPPING: If 2026 is the year you've decided to travel more then now is a great time to take advantage of QatarAirways New Year Offers.
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LED face masks are skincare's biggest trend - and this is one of the best deals we've found
12/01/26 09:36
SHOPPING: Those looking to give their skincare routine an overhaul in 2026 are going to want to check out this limited time deal on the Keskine professional-grade LED Face MaskPro.
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This wearable hot water bottle is the one item you won't catch me without this winter
12/01/26 09:24
SHOPPING: An extra long hot water bottle that's been designed to be worn around your waist is proving to be a huge hit with those that suffer from period aches and pains.
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M&S just dropped the viral coat of the winter - and it's an instant bestseller (plus more covetable styles)
09/01/26 09:59
SHOPPING: M&S has unveiled the viral coat of the winter - an instant bestseller that's already taking over social feeds. Plus, the other coats and jackets currently top of our wish list.
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New year, new phone? Get unlimited data for less with Vodafone's SIM-only plans for all budgets and needs
08/01/26 09:02
SHOPPING: Vodafone is making it simpler and more affordable for families to stay in touch during 2026 thanks to its live SIM-only deal including the Unlimited Plus plan for £25 a month.
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This cold-weather body oil is saving dry elbows- and it's available at a double discount
08/01/26 08:57
SHOPPING: Dry elbows? Shoppers looking for an intense hit of hydration have found a winning solution with the on-sale Perricone MD Essential Fx Acyl-Glutathione Chia Body Oil.
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New year household bargains! Save on cleaning products on Amazon including Fairy, Finish, Flash and Ariel
07/01/26 11:49
SHOPPING: Amazon's New Year deals offer a timely opportunity to upgrade your cleaning routine without overhauling your budget.
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Feeling the January blues? Amazon Audible's new year deal might be the winter pick-me-up you need
05/01/26 12:26
SHOPPING: If you're dreading the commute back to work after the fun of the festive period then Amazon Audiblehave a deal that could ease you back in to the daily grind.
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This new 2026 skincare launch promises soothing relief for sensitive skin in just five minutes
05/01/26 09:14
SHOPPING: Stressed out skin post Christmas? The Kiehl's Ultra Facial Meltdown Recovery Cream is the newest addition to the award-winning Ultra Facial Franchise.
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Lakeland's January sale has the cult heated airer shoppers love, along with plenty of winter warmers
05/01/26 08:26
SHOPPING: The January sales have begun and with up to 50 per cent off at Lakeland, it's a great place to shop bestselling winter winners like their bestselling heated clothes airer.
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Inside the Boots January Sale: The beauty editor-approved buys worth your time
02/01/26 09:51
SHOPPING: You can now shop all the best Christmas beauty gift sets for up to half-price thanks to the Boots January sale.
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My go-to liquid collagen brand just launched their January sale - here's what I recommend for the plumpest, most radiant skin for 2026
02/01/26 09:32
SHOPPING: Daily Mail readers can now get a double discount on the UK's number one collagen experts, with clinically proven results. Get up to 45 per cent Absolute Collagen.
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New year, better sleep? Inside the viral sleep aid that is sold every 79 seconds globally
02/01/26 09:29
SHOPPING: A £22 bedtime mist is proving so effective at helping create a calming sleep routine that it is being sold every 79 seconds globally. And it's on sale this new year.
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Ready for your best sleep in 2026? The UK's highest-rated mattress-in-a-box might help - and with big savings
01/01/26 05:04
SHOPPING: The UK's highest-rated mattress-in-a-box brand is giving tired sleepers a tempting reason to finally refresh their beds, with a generous 55 per cent off its entire range.
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I'm obsessing over the Harvey Nichols Winter Sale - here are 10 items that are set to transform my cold-weather style and makeup routine
31/12/25 11:43
SHOPPING: Harvey Nichols has officially opened the doors to its designer sale, with up to 60 per cent off covetable names across both beauty and fashion.
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Royal skincare secrets revealed - we found the Kate Middleton loved anti-ageing face cream on sale
31/12/25 10:02
SHOPPING: A face cream has gone viral thanks to its highly unusual ingredients list including bee venom and placenta protein - not to mention it's said to be a favourite of the Princess of Wales.
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ClubMed just launched its huge New Year Sale slashing hundreds off holidays - including Marrakech, South Africa and more
30/12/25 09:09
SHOPPING: Keen travellers looking for excellent 2026 holiday deals can make huge savings in the newly launched Club Med New Year sale.
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How to lock in a fun-packed family holiday for 2026 without paying everything upfront - even if Christmas has wiped out your budget
29/12/25 09:24
SHOPPING: Organised shoppers looking for a bargain can now treat the family to a fun-filled getaway at Butlin's with just a £1 deposit.
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Makeup bag need a refresh? The VIEVE Boxing Day Sale buys I'm shopping before it ends tonight - as a beauty editor
28/12/25 03:32
SHOPPING: If you've been wanting to try VIEVE's viral makeup hits then you're in luck as for the first time ever the brand is running a Boxing Day Sale.
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Anne Hathaway's cocktail ring in The Devil Wears Prada 2 is set to become a fan favourite - and it comes at a surprisingly affordable price
26/12/25 09:51
SHOPPING: An under-the-radar jewellery brand that is frequently used on some of the most stylish TV shows and films of the moment is wowing shoppers with its affordable price tag.
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Boots shoppers can't stop raving about this surprisingly affordable everyday fragrance that earns endless compliments - and it's now even cheaper
24/12/25 09:31
SHOPPING: Adidas is surprising Boots shoppers with their impressive line-up of everyday fragrances that are rivalling more expensive brands.
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Dunelm's affordable Teddy bedding set is so cosy and warm you 'won't want to get out of bed'
24/12/25 09:13
SHOPPING: Dunelm's cult teddy fleece bedding is proving hugely popular this festive season with reams of shoppers are quickly adding it to their shopping baskets.
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Rimmel's new highlighter is the affordable, under-the-radar beauty buy, giving high-end brands a run for their money
24/12/25 09:11
SHOPPING: Beauty fans are scrambling to get their hands on a new £9.99 makeup product that's said to leave skin 'fresh and healthy' - and is being hailed as a 'dupe' for Charlotte Tilbury.
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The viral Australian spot cream that's gaining cult status at Boots after being praised for reducing blemishes overnight
22/12/25 10:01
SHOPPING: A 15.99 spot cream is beating out competition from much more expensive brands to be branded the 'best on the market' for reducing spots overnight.
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Forgot someone on your list? The 20 best last-minute Amazon gifts that will arrive in time for Christmas Day
18/12/25 03:43
SHOPPING: We have found the 20 of the best deals to shop at Amazon that will please any all recipients with prices from just £6.99. And with next day delivery.
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I'm a shopping editor and these are the wellness gifts worth giving this Christmas, from face masks to sauna blankets
17/12/25 03:47
SHOPPING: Those curious about the benefits of red light therapy should hot-foot it over to Bon Charge where you can now shop award-winning, science-backed tools for 25 per cent off.
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The secret to hotel-style sleep at home in 2026 without spending a small fortune - thanks to this mattress sale
15/12/25 04:07
SHOPPING: Want to enjoy hotel-style sleep at home in 2026 without spending a fortune? Right now, the Origin Hybrid Mattress is over 50 per cent off and comes with a free pillow.
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Still Christmas shopping? This royal-approved handbag sale is one you won't want to miss - and now with an extra discount
15/12/25 09:53
SHOPPING: If you're looking for gift inspiration for those last-minute presents then what about a bag or leather accessory from one of Kate Middleton 's favourite handbag brands?
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Dua Lipa loves this editor-approved beauty brand - and its gift sets are the ultimate Christmas treat for makeup fans
15/12/25 09:45
SHOPPING: The countdown to Christmas is on and those looking for gifts worthy of the biggest of make up fans can look to VIEVE and their new 2025 gifting.
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Hoover's cordless vacuum favourite is now cheaper than ever and it's perfect for pre-Christmas clean-ups
15/12/25 09:39
SHOPPING: Busy shoppers hosting Christmas this year can now grab Hoover's bestselling cordless vacuum for under £100 and whiz through growing chore lists.
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Royal beauty obsession: Bee venom under-eye masks from the Princess of Wales' rumoured favourite brand promise youthful, refreshed eyes
12/12/25 09:39
SHOPPING: Jelly under-eye masks infused with an unusual ingredient are being touted to help combat puffy under eyes ahead of the festive season.
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Oodie reduces its iconic wearable blanket hoodies as temperatures fall - plus savings on onesies, robes and more
12/12/25 09:37
SHOPPING: The brand behind the viral hooded blanket has launched a huge pre-Christmas sale so you can shop the cosiest gifts around for under £40.
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I'm a beauty writer and this affordable men's fragrance that 'turns heads' smells like a high-end designer scent
11/12/25 05:52
SHOPPING: An under £25 fragrance could help you win Christmas this year having earned shoppers endless compliments, with many praising the spicy-vanilla scent that 'turns heads'.
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How well do YOU know your dog? The on-sale gadget helping pet owners dodge costly vet visits - here's how
11/12/25 09:14
SHOPPING: An on-sale smart dog tracker is helping pet owners potentially avoid overwhelming vet bills thanks to its ability to alert you to any health changes straight to your phone.
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Best Christmas gifts for him: 20 best tech, fashion, home and accessories he's sure to love - picked by editors
10/12/25 02:26
SHOPPING: Buying gifts for him can be notoriously tricky as it can often feel like we have the same gifts on repeat, particularly when it seems like they have it all.
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Aligne's viral borg coat had thousands on its waitlist and it's finally back in stock - a must-have for the party season
10/12/25 01:22
SHOPPING: Aligne's sell-out Daphne jacket that had a waitlist of thousands has been restocked and just in time for the party season.
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The Haier air fryer that cuts cooking times in half has finally gone on sale for the lowest price we've ever seen
09/12/25 08:59
SHOPPING: The award-winning Haier I-Master Series 5 Air Fryer - Black - 7L is now available to shop at its lowest record price, now just £69 down from £199.
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The new Pride and Prejudice full-cast audiobook is just one of the reasons to nab Amazon Audible's limited-time offer
08/12/25 08:57
SHOPPING: The retelling of Jane Austen's beloved Pride and Prejudice with a star-studded new cast is just one of the many reasons to sign up to Amazon Audible's new limited time offer .
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Best Christmas gifts for her: 27 beauty, tech, fashion and home present ideas she'll truly want - picked by experts
05/12/25 09:52
SHOPPING: As the festive season of 2025 sparkles into view, it's time to celebrate the women in our lives with gifts that feel as thoughtful as they are stylish.
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Can an at-home LED mask REALLY rival professional salon treatments? Users say this one 'transformed' their skin in weeks
05/12/25 09:24
SHOPPING: Disciplined beauty lovers are seeing impressive results in their complexion thanks to one multi-wavelength light therapy face mask - and we have a 30 per cent off code.
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The budget brow pen that mimics fresh microblading without the pricey appointment - with unbelievably natural, feather-soft strokes
03/12/25 02:38
SHOPPING: An £11.99 brow tint pen that visibly doubles your brow hairs is proving to be a time-saving fix for sparse brows over the busy festive season.
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The product I rely on for winter skin relief is discounted - and it's perfect for tackling bumpy, uneven texture
02/12/25 03:03
SHOPPING: Those looking to visibly improve scaly limbs this winter have found an under £30 product that is clinically proven to significantly increase moisture levels for up to 12 hours.
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Perricone MD drops rare deal on skincare-infused 'no make-up' essentials - including liquid blush for a healthy flush
02/12/25 11:34
SHOPPING: Perricone MD is here to take the pressure off of your Christmas shopping this year with 30 per cent off their stocking fillers and gift sets.
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Cyber Monday 2025 UK deals live: The best offers still on after Black Friday on big-name brands
01/12/25 05:36
Cyber Monday 2025 LIVE: The best and latest deals and sales from brands including Amazon, Boots and John Lewis handpicked and price-checked by shopping experts.
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The royal-loved Aspinal of London Black Friday sale has just got better with bags and accessories to suit all tastes
29/11/25 09:48
SHOPPING: One of Kate Middleton's favourite handbag brand's has launched their Black Friday sale with up to 50 per cent. And now for a limited time shopper can get an extra 10 per cent off
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Lancôme's most-loved products just went on Black Friday sale - including the lash-lengthening mascara made for the party season
28/11/25 05:02
SHOPPING: The iconic Hypnôse mascara that increases lash volume by eight times is on sale for a generous 30 per cent off in Lancôme's sitewide sale.
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My go-to liquid collagen brand just launched their Black Friday sale - here's what I recommend for the plumpest, most radiant skin
28/11/25 07:00
SHOPPING: The UK's number one collagen experts, with clinically proven results, have launched their Black Friday sale offers with up to 40 per cent off. And we have a double discount.
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After years of testing beauty products, I've rounded up the best Boots Black Friday deals - including top picks from Shark, Dyson, ghd and more
28/11/25 06:59
SHOPPING: Busy shoppers after a bargain can now shop a whole week of savings thanks to Boots Black Friday week which sees over 20,000 prices dropped.
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These Elizabeth Arden Black Friday deals will sell out by the weekend - shop Eight Hour cream and the new 'filler in a capsule'
27/11/25 10:53
SHOPPING: Elizabeth Arden is easing your Christmas gifting stress with 30 per cent off its bestsellers for Black Friday including the iconic Eight Hour Skin Protectant for under £22.
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This Dunelm heated clothes airer is a Black Friday steal - plus more great savings from Smeg, KitchenAid, Spode and more
27/11/25 10:30
SHOPPING: Dunelm has dropped the price of the shopper dubbed 'very economical' 2 Tier Heated Airer to just £45 in the brand's Black Friday sale - and that's not all.
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I've endlessly scrolled on Amazon for the best skincare, haircare, and beauty gadgets - these are the Black Friday deals I can confidently say are worth your money
27/11/25 10:29
SHOPPING: The Black Friday sales have landed and if it's beauty deals you're after, then Amazon has some of the best around with up to 61 per cent off skincare, makeup, haircare and body care.
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Black Friday 2025 deals RECAP: The best offers on big-name brands revealed as they come in
27/11/25 05:37
Black Friday 2025 LIVE: The best and latest UK deals and sales from brands including Amazon, Apple and Boots handpicked and price-checked by shopping experts.
- 71 comments
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Clarins' popular anti-ageing Double Serum that makes 'lines disappear' is on sale at the lowest price of the year in Black Friday deal
26/11/25 12:19
SHOPPING: The Black Friday Clarins sale has seen shoppers scrambling to stock up on the viral anti-ageing serum fans say leaves skin 'youthful' at its best price of the year.
- 2 comments
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Boots shoppers are obsessed with 'surprisingly' affordable fragrance that gets them endless compliments - and it's now even cheaper
26/11/25 12:16
SHOPPING: Adidas are surprising Boots shoppers with their impressive line-up of fragrances that are rivalling more expensive brands. And they're on sale for £14 this Black Friday .
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The best NARS products of all time are on sale for Black Friday - including the UK's number one bestselling concealer
25/11/25 03:02
SHOPPING: The number one bestselling concealer is now discounted to just £22.13 for Black Friday . And it's about to blow your other concealers out of the water.
- 2 comments
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The 'mood boosting' perfumes every fragrance lover should have on their Christmas list - and how to claim your free MoodMist
25/11/25 02:57
SHOPPING: A £25 mood roller clinically proven to reduce stress could help you win Christmas gifting this year. And they've launched a huge Black Friday sale.
- 1 comment
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The iconic balm cleanser Marks and Spencer shoppers 'beg' not to go out of stock is now on sale for Black Friday
25/11/25 02:54
SHOPPING: One of Marks and Spencer's most highly-rated cleansing balms has now gone on sale for 25 per cent off this Black Friday . And it includes the whole of their iconic line.
- 5 comments
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NEOM's Black Friday boxes bring you full-size favourites for a fraction of the price - luxury candles, bath and body products included
24/11/25 09:11
SHOPPING: NEOM have launched their biggest Black Friday sale ever with reductions on their Wellbeing boxes that saves you up to 43 per cent off on full-size products.
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