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Emily Knott, Commerce Publisher, UK, US and Metro

Emily Knott is a commerce specialist for Daily Mail, wielding her expertise in beauty products honed over a decade. As a seasoned professional, she crafts, edits, and publishes top-notch deals and reviews, seamlessly blending her passion for journalism with her flair for commerce.

Emily's journey began at the University of Bedfordshire, where she studied broadcast journalism and started her own beauty review website. Her work was recognised as a finalist in the 2015 Cosmopolitan Blog Awards, solidifying her reputation as a prominent voice in the industry.

Now, at Daily Mail, Emily ensures that all commerce content meets the highest standards.

Coverage: Shopping

MOST RECENT ARTICLES FROM EMILY KNOTT

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If there's one beauty discovery that defined my makeup routine in 2025 it's this cult favourite complexion stick

16/01/26 10:31

SHOPPING: If there's one beauty discovery that defined my makeup routine in 2025, it's The Minimalist Perfecting Complexion Stick by MERIT Beauty. It was one of my best makeup discoveries of the year. The £34 beauty buy is described by the brand as 'not a foundation or a concealer, but it'll replace both in your makeup bag', and this bold statement actually holds up. Product description...read

I added this one simple habit to my morning routine every day for a year - and I can't believe the difference it made
15/01/26 09:47
SHOPPING: It might surprise you, but it's reported that 79 per cent of UK adults suffer from dehydration, and I used to be one of them.
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The travel hack that lets you skip airport chaos and relax in VIP lounges for less - no first class ticket required
31/12/25 01:11
SHOPPING: Planning a 2026 holiday and tired of crowded airports? Priority Pass offers access to over 1,800 VIP lounges worldwide, now up to 30 per cent off yearly memberships from £48.
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Music lovers can get four months of Amazon Music Unlimited for free with this limited-time offer - perfect for powering your January fitness motivation
31/12/25 10:00
SHOPPING: If your playlists need a fresh boost for the New Year, now is the perfect moment to upgrade your soundtrack thanks to this Amazon Music Unlimited deal.
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Award-winning mattress brand Simba launches huge price cuts on bestselling memory foam mattresses and more in New Year Sale
27/12/25 08:52
SHOPPING: Don't hit snooze on Simba's New Year sale, where you could save hundreds of pounds. It's the perfect time to snap up discounts on top-rated mattresses, toppers and pillows.
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I'm calling it: This is one of the best Boxing Day vacuum deals worth shopping - it 'leaves carpets looking like new'
26/12/25 09:49
SHOPPING: If your home has taken a festive beating, or it's time to ditch your old vacuum, there's no better moment to reclaim a sparkling clean during the Boxing Day sales.
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I can't resist the AllSaints End of Season Sale - here are the 11 pieces I'm adding to my basket, from leather jackets to statement boots
24/12/25 09:21
SHOPPING: AllSaints' End of Season Sale is here with up to 50 per cent off, plus an extra 20 per cent off everything. Grab your wardrobe essentials and stylish treats now before they're gone.
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Stop wasting money on skincare that doesn't deliver - this facial oil targets dark spots, pores, fine lines and wrinkles (and it's on sale)
23/12/25 09:32
SHOPPING: Beauty fans are obsessing over a skin-smoothing facial oilthat reduces the look of wrinkles, with one shopper calling the formula 'the Rolls Royce's of facial oils'.
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Oodie's ultra-warm outdoor jacket shoppers call 'warm and cosy' is now half price for a limited time - it's a must-have for the cold weather
22/12/25 08:58
SHOPPING: Oodie has kicked off its end-of-year sale with up to 60 per cent off sitewide, with offers on the iconic Oodie Originals, ultra soft sleep tees, luxurious dressing gownsand more.
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Are YOU going alcohol-free this Dry January? Score huge savings from our favorite booze-free brand
19/12/25 02:14
SHOPPING: TRIP is launching its biggest deals yet to help shoppers stock up on their favorites and get a head start on Dry January - even before the New Year begins.
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Millions are set to go alcohol-free this Dry January - start early with expert-approved alternatives and don't miss our favourite brand's biggest sale yet
19/12/25 12:50
SHOPPING: TRIP has launched its biggest deals to date to help shoppers stock up on their favourites and start Dry January early, before the New Year even begins.
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I'm a beauty editor and I've found the ultimate last-minute beauty gift that's half price and guaranteed to arrive on time
19/12/25 09:00
SHOPPING: If you're on the hunt for a last-minute gift that any beauty lover would love to receive this Christmas, the ESPA Radiant Glow Collection, is now 50 per cent off.
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People always compliment my long lashes - the secret? This budget-friendly Maybelline mascara - and it just launched in brown
18/12/25 08:27
SHOPPING: If you want instantly longer lashes without extensions, Maybelline Lash Sensational Sky High Mascara delivers better than pricey brands.
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Cyber Monday 2025 UK deals live: The best offers still on after Black Friday on big-name brands
01/12/25 05:36
Cyber Monday 2025 LIVE: The best and latest deals and sales from brands including Amazon, Boots and John Lewis handpicked and price-checked by shopping experts.
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This TRIP Black Friday bundle is too good to pass up - and it includes my favorite gummies for a better night's sleep
27/11/25 12:52
SHOPPING: TRIP's cans are the perfect non-alcoholic drink for anyone looking to unwind without the booze. And this Black Friday, the brand is rolling out its biggest sale ever.
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The best Black Friday Amazon device deals: Save big on Fire TV, Kindles, Echo Dots, bundles and more at record-low prices
27/11/25 10:28
SHOPPING: Items not to miss in the Amazon Black Friday sale are the big discounts on smart home devices like Echo Dots, Fire TV Sticks, Ring doorbells, and more.
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I test products for a living and TRIP's Black Friday Bundle with my favourite gummies for better sleep is too good to pass up
27/11/25 10:18
SHOPPING: TRIP's cans are the perfect non-alcoholic drink, and for Black Friday, the brand has launched its biggest-ever black Friday event with up to 65 per cent off curated bundles.
Black Friday 2025 deals RECAP: The best offers on big-name brands revealed as they come in
27/11/25 05:37
Black Friday 2025 LIVE: The best and latest UK deals and sales from brands including Amazon, Apple and Boots handpicked and price-checked by shopping experts.
- 71 comments
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The one thing I do every day to take care of myself throughout winter - and why it makes all the difference
21/11/25 04:48
SHOPPING: Over the last couple of years, I've realised that the one thing that makes the biggest difference to how I feel throughout winter isn't some dramatic lifestyle overhaul - it's a daily shot.
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Everyone's talking about this hair tool - it smooths, protects and outperforms old straighteners (now at its lowest price ever)
17/11/25 06:11
SHOPPING: Just in time for Black Friday , the award-winning KEEO Genius Pro+ Straightener is now available at its lowest price ever, with a £60 saving plus a free hair-health gift worth £100.
- 10 comments
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Charlotte Tilbury's Black Friday sale just got bigger - and there's one deal everyone's talking about
14/11/25 09:11
SHOPPING: Charlotte Tilbury's Black Friday sale just got even better - the iconic beauty brand is now offering a rare 25 per cent off sitewide.
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Don't miss out: Amazon offers four months of FREE music in streaming deal - enjoy music, podcasts, and more
13/11/25 10:55
SHOPPING: Black Friday may be over, but Amazon Music Unlimited is still offering a deal music lovers won't want to miss. Here's what you need to know.
- 31 comments
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When is Black Friday & Cyber Monday? All the information you need to know to prepare for the biggest sale event of the year - plus the best deals to expect
12/11/25 12:06
SHOPPING: Black Friday 2025 is starting earlier than ever, with major deals arriving before the usual November 28 start. Here's what to know.
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The tote Princess Kate would approve of - perfect for work, weekend, and everything in between (and it's already trending)
30/10/25 10:47
SHOPPING: The new Aspinal of London collection includes the gorgeous London Tote in a new Evergreen colour - and it's at the top of my Christmas 2026 wish list.
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A great deal for book lovers: Your reading list just got more manageable thanks to Amazon Audible's limited-time offer
30/10/25 08:03
SHOPPING: For a limited time, new and expired subscribers can enjoy Audible Premium Plus for just 99 pence per month for their first three months. Here's everything you need to know.
- 1 comment
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No time to shower? No problem. This dry shampoo actually works - I put Color Wow Insta-WOW Advanced Dry Shampoo to the test
29/10/25 09:23
SHOPPING: Colour Wow's Insta-WOW Advanced Dry Shampoo claims to remove 95 per cent of oil for a 'shampoo-grade clean' in one use - and I put it to the test.
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The at-home frizz-fighting hair treatment beauty fans claim is even better than salon keratin - and it's more affordable
28/10/25 10:21
SHOPPING: The ANSWR At-Home Keratin Treatment, famed for its salon-quality results and affordability, is back in stock after multiple sellouts.
- 22 comments
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Amazon October Prime Day 2025: We reveal all the best deals as they come in, with offers from Apple, Ninja, Shark, Dyson and other big-name brands
07/10/25 04:07
SHOPPING: Daily Mail experts track the hottest Amazon Prime Big Deal Days (October Prime Day) offers. Follow our live blog for the best deals and biggest savings today.
- 76 comments
- 98 shares
The 55 best Amazon October Prime Day UK deals of 2025 before they end tonight - including top offers on Apple, Shark and Amazon devices
06/10/25 11:21
SHOPPING: Top Amazon Prime Day deals right now - we've spent hours hunting the best finds from Shark, Ninja, Apple and more.
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All the best Amazon device deals for Prime Big Deal Days 2025: Upgrade with new Fire TV sticks, smart speakers, Ring doorbells and more
01/10/25 08:39
SHOPPING: Prime Big Deal Days is one of the best time to score major savings on smart home tech - think Echo Dots , Fire TVs, Kindles , and more.
- 1 comment
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The secret behind glowing skin? I tried the 'delicious' vegan collagen powder with over 1,800 five-star reviews - here's what I noticed
19/09/25 01:27
SHOPPING: The UK's most awarded vegan collagen range has added a new watermelon flavour to its line and I put it to the test.
- 2 comments
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Knott to be missed: Ditch the crowds - Congham Hall Hotel & Spa in Norfolk is the perfect autumn escape
17/09/25 10:28
If, like me, you enjoy discovering the quiet corners that everyone else misses when booking a UK break, imagine this: a Georgian country house turned spa retreat nestled in the Norfolk countryside.
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TikTok LIVE shopping event: Ready to glow up your beauty game without breaking the bank?
11/08/25 10:48
Join our Shopping Finder team for an exclusive TikTok LIVE beauty bash on August 13 at 5.30pm where we're unveiling the best beauty products around right now.
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Tesco shoppers discover 'MIRACLE in a bottle' hair spray that rivals Color Wow for just £5: 'Tackles the frizz and leaves hair smooth!'
30/07/25 03:48
SHOPPING: Beauty lovers are going wild after Tesco dropped a £5 alternative for the viral Color Wow Dream Coat - and the reviews are glowing.
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Is adaptogenic coffee the wellness upgrade YOU need? Our team put it to the test - here's what they really thought
24/07/25 07:58
SHOPPING: We challenged our shopping team to swap their usual flat whites and cold brews for adaptogenic coffee brand London Nootropics for one full week.
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Could a cherry-flavoured gummy make busy days feel a bit more manageable? I put TRIP's new launch to the test
17/07/25 01:22
SHOPPING: When TRIP launched their new Cherry Ashwagandha & Vitamin D Gummies, I was intrigued. Here's my honest thoughts.
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Forget Amazon Prime Day! This Dyson bladeless fan is now a massive $99 off at QVC: 'The absolute BEST fan we've ever owned'
12/07/25 08:24
SHOPPING: Amazon Prime Day might be over, but we've found even better deals in the QVC sale you'd be foolish to ignore, including over 25 per cent off this Dyson fan.
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It's the final hours of Prime Day! Here are the 30 best Amazon deals experts say are truly worth your money with up to 62% off
11/07/25 11:33
SHOPPING: Amazon Prime Day 2025 is winding down, but great deals on popular items like Shark, Ninja, and Apple products are still available at their lowest prices before the sale ends at midnight.
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I'm live-tracking the best Amazon Prime Day 2025 deals - here's what everyone's buying so far
10/07/25 04:53
SHOPPING: We've crunched the data, scoured Amazon's site, and can reveal the most popular Prime Day deals of 2025 so far.
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Shark vacuums sell out every Amazon Prime Day! Here are the best deals on cordless, upright and stick models (prices start at just £149.99)
09/07/25 04:38
SHOPPING: Amazon Prime Day 2025 is here and the Shark vacuum discounts have already started, giving you the opportunity to bag a bargain.
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I've tested over 100+ Amazon beauty products - these are the makeup, skincare and haircare deals worth buying in the Prime Day sale
08/07/25 07:41
SHOPPING: Beauty lovers are going to want to hot-foot it to Amazon Prime Day where they can snap up brands like Elemis, L'Oreal, Maybelline and more for up to 70 per cent off.
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This £29 express tanning mousse has been crowned the 'GOAT' - and it's on sale for Prime Day with 30% off
08/07/25 11:54
SHOPPING: Amazon Prime Day is the perfect time to stock up on beauty must-haves, case in point: the Coco & Eve Sunny Honey Express Tanning Antioxidant Mousse is now 30 per cent off.
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I test products for a living and my favourite gummies for better sleep are on sale for Prime Day (and they're cheaper than ever)
08/07/25 09:23
SHOPPING: My favoruite magnesium gummies just dropped to their lowest price ever for Amazon Prime Day - now only £11.85 and selling fast!
- 13 comments
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RECAP: All the best Amazon Prime Day deals - over 100+ offers hand picked by our experts
08/07/25 04:31
SHOPPING: Amazon Prime Day 2025 is well underway, and MailOnline's experts are hunting down the hottest deals. Don't miss out - follow our live blog for the best offers.
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The 55 best Amazon July Prime Day UK deals of 2025 according to our experts - including top offers on Apple, Shark and Amazon devices
07/07/25 11:38
SHOPPING: Amazon Prime Day is live through July 11, with top deals on Shark vacuums, AirPods, and more. See the best offers, handpicked by our editors.
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The best Amazon device deals for Prime Day 2025: Unmissable deals on Fire TV sticks, Alexa-enabled smart speakers, Ring doorbells and more
07/07/25 11:01
SHOPPING: Huge Amazon Prime Day deals with four days of top savings on Echo Dots, Fire TVs and more - some at all-time low prices. See the best device deals live now.
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Amazon Echo Buds drop from £129.99 to £19.99 in jaw-dropping 85% off Prime Day discount (and shoppers say they're better than Apple AirPods)
07/07/25 08:07
SHOPPING: Amazon Prime Day is offering some of the best deals yet - like the Echo Buds (latest gen) at a jaw-dropping 85 per cent off for just £19.99.
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We've been writing about Amazon Prime Day for years - these are the best early deals that are worth buying
07/07/25 09:14
SHOPPING: The Shopping Finder team has shared the brands and products they think are worth shopping early from Amazon Prime Day, including the pieces they may just have to buy.
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British brand behind 'magic' anti-ageing beauty buy shoppers claim 'takes 10 years off' announces major new launch
04/07/25 10:36
SHOPPING: British beauty brand Trinny London has revealed its newest skincare release, sparking a wave of excitement among fans who are already 'wowed' by the results.
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Charlotte Tilbury's summer sale RETURNS with unmissable makeup and skincare deals with up to 45% off - including Pillow Talk and Hollywood Flawless Filter
03/07/25 09:01
SHOPPING: Beauty fans, rejoice! The Charlotte Tilbury summer sale that everyone's been waiting for is finally back and bigger than ever.
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Knott to be missed: As Kylie Jenner finally admits to her boob job why is it still so hard to be honest about going under the knife and cosmetic tweakments?
01/07/25 02:54
SHOPPING: With celebrities like Kylie Jenner, Kourtney Kardashian and even Joe Jonas opening up about their tweakments, it feels like we're stepping into an era of transparency.
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The 40 best early Amazon Prime Day UK deals live right now - save up to 44% on Shark fans, top-rated vacuum cleaners, Apple AirPods and more
01/07/25 08:56
SHOPPING: Amazon has unleashed unmissable deals ahead of Prime Day, kicking off next week on July 8 and we've handpicked the very best discounts for you to shop right now.
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Salon manicures ruined my nails but a £30 product gave me the strongest and longest nails I have ever had - I can't believe the difference
26/06/25 08:29
SHOPPING: I spent years damaging my nails at the salon until an affordable beauty buy completely transformed them from weak and damaged to strong and long in just a few weeks.
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Dog owners say this customisable pet food TRANSFORMED their pup's health - and it costs as little as 89p a day (now 40% off)
25/06/25 11:14
SHOPPING: Your dog's health starts with their bowl, which is why Pure Pet Food delivers personalised, vet-approved meals tailored to their needs - now with 40 per cent off your first box.
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Don't miss out! Amazon is giving away four months of FREE Music Unlimited streaming in Prime Day deal - enjoy music, podcasts, and more
18/06/25 07:41
SHOPPING: Amazon Prime Day is well underway, and still time to get this deal: an unmissable four months free of Amazon Music Unlimited for Prime Members.
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Hurry! The Haier air fryer that cuts cooking time in half is now just £79 in record low deal - 60% off while stocks last
16/06/25 11:27
SHOPPING: Savvy shoppers can now score the Haier I-Master Multi-Air Fryer XXL 7L With Accessories - Series 5 at a record-low price, with 60 per cent off.
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Do YOU want to win a dream trip to Japan? Jack's Flight Club is giving away two round trip flight tickets - here's how to enter
16/06/25 09:34
SHOPPING: Listen up, jet setters; Jack's Flight Club is giving you a chance to win the trip of a lifetime with two free round-trip flights to Japan. Here's everything you need to know.
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Skin expert and top London aesthetic practitioner demands an end to sunscreen VAT and shares top anti-ageing tips to keep skin looking young and healthy
13/06/25 03:05
SHOPPING: A skin expert is calling for the government to scrap the 20 per cent VAT on sunscreen, describing it as a 'tax on health'.
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Disney+ launches its best-ever deal offering FOUR months of streaming for just £1.99 a month - but hurry, this offer ends soon!
13/06/25 08:09
SHOPPING: Binge-watchers, take note! Disney+ have launched a hugely popular deal , offering four months of their streaming service for just £1.99 a month .
- 13 comments
- 26 shares
Beauty fans discover little-known product that works like 'MAGIC' on weak, brittle nails: 'I still can't believe the difference' (and it's 20% off right now)
13/06/25 08:04
SHOPPING: Beauty fans have discovered a little-known product that works like 'magic' on weak, brittle nails, and it's so popular that one sells every six minutes.
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The Fragrance Shop sends shoppers racing over up to 50% off last-minute Father's Day gifts - order by 8pm for guaranteed delivery!
12/06/25 04:05
SHOPPING: Need a last-minute Father's Day gift? The Fragrance Shop has come to the rescue with an unmissable deal: up to 50 per cent off selected men's aftershave with guaranteed delivery.
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Dunelm slashes over £120 off popular 'stylish' hanging egg chair for garden lovers - shoppers are snapping it up fast!
12/06/25 08:58
SHOPPING: One Dunelm offer that has caught the attention of savvy shoppers is 20 per cent off the top-rated and 'stylish' Santorini Egg Chair , now available for just £124.50, down from £249.
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Shoppers say these peroxide-free whitening strips made their teeth up to EIGHT shades whiter in just one week - now 23% off
11/06/25 08:11
SHOPPING: Shoppers are getting teeth up to eight shades whiter in just one week with these peroxide-free whitening strips - and they're now 23 per cent off at Amazon.
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Don't panic! These thoughtful Father's Day gifts handpicked by shopping experts will make you look like you planned weeks ago
06/06/25 03:55
SHOPPING: Discover the best Father's Day 2025 gift ideas, handpicked by our shopping experts, to suit every kind of dad, from foodies and golfers to gadget lovers and experience seekers.
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The most genius beauty hack ever? This new SPF is actually a gradual self-tanner in disguise - without any fake tan smell or streaks!
03/06/25 08:13
SHOPPING: If you've ever wished your SPF did more than just protect, Green People has answered your beauty prayers with the launch of their Glow & Protect SPF30.
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- 22 shares
Ninja's 'clever' kettle that keeps water hot for 30 minutes is £50 off in unmissable deal: 'My hunt for the perfect kettle is over!'
23/05/25 08:29
SHOPPING: Ninja has dropped the price of its 'clever' smart kettle - a kitchen gadget shoppers are calling a total 'game-changer' for tea and coffee lovers.
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This £36 at-home treatment is a frizz-fighting 'miracle' - users claim it's even better than salon keratin and more affordable
23/05/25 08:07
SHOPPING: The ANSWR At-Home Keratin Treatment has taken the beauty world by storm, selling out seven times due to its ability to deliver salon-level results without the hefty price tag.
- comments
- 15 shares
Charlotte Tilbury surprises fans with rare sitewide sale! Don't miss out on 20% off the best products - these are our top picks
21/05/25 11:04
SHOPPING: Beauty lovers, rejoice! Charlotte Tilbury just dropped a surprise 20 per cent off sitewide sale - the brand's biggest deal outside of Black Friday and Cyber Monday.
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This £29 express tanning mousse is being called the 'new GOAT' of self-tan - and it's exactly what we need now that spring has sprung
21/05/25 06:34
SHOPPING: Spring is here, bringing bare legs, strappy dresses, and the quest for a golden glow. Skip the sun and smelly fake tans - Coco & Eve's Sunny Honey Express Mousse is here.
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Beauty brand behind £26 tanning foam that sells every 20 seconds just dropped a new 'anti-ageing' product - and fans are already obsessed
16/05/25 11:21
SHOPPING: Coco & Eve, the cult-favourite beauty brand behind the £26 tanning foam that sells every 20 seconds, has launched a new SPF tanning oil.
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Butlin's viral Big Weekenders are back - and they're selling fast! Here's how to book for less than £60 in limited time offer
15/05/25 11:59
SHOPPING: Butlin's Big Weekenders are back, and 2025 is already shaping up to be the biggest yet - and you can save 10 per cent right now. But hurry, the offer ends next week.
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Knott to be missed: The new beauty releases that have me excited - including a little-known perfume that gets me the most compliments
15/05/25 08:12
SHOPPING: With a career built on testing beauty's best, I know what stands out. I've found a few new obsessions worth sharing- even if it means revealing my most complimented scent.
- comments
- 49 shares
Amazon to launch 'Everyday Essentials Week' sale with up to 40% off must-have household items - from cleaning products to groceries
14/05/25 12:28
SHOPPING: Amazon is giving shoppers across a major reason to stock up this spring with the launch of Everyday Essentials Week. Here's everything you need to know and early deals live now.
- comments
- 7 shares
Tired of painful and pricey hair removal? The £159 'painless' device that will replace salon visits for good: 'A big difference after just a few uses'
14/05/25 07:49
SHOPPING: Dubbed 'painless' and the 'best hair removal device', the Keskine IPL Hair Removal Handset is praised for delivering professional-level results from the comfort of your home
- comments
- 6 shares
Shoppers are rushing to buy this bee venom serum at 80% off after claiming 'even after TWO days the firmness and lift is noticeable'
14/05/25 07:47
SHOPPING: Beauty lovers are racing to buy the Rodial Bee Venom 24 Carat Gold Super Essence now on sale with 80 per cent off, with fans saying they noticed a firmer, more lifted look in just two days.
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Shoppers rush to snap up Simba's ultra-light summer duvet that's being called a sleep 'game-changer' for warm nights
13/05/25 08:35
SHOPPING: As the UK enjoys an early burst of spring sunshine, people looking to stay cool are snapping up the Simba Summer Hybrid™ 4.5 Tog Duvet to beat the rising temperatures.
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Dyson slashes price of bestselling fan that reviewers say is 'quiet and stylish' in rare deal - but you'll have to be quick
12/05/25 07:27
SHOPPING: We've found a great deal on the 'quiet and stylish' Dyson Cool™ AM07 Tower Fan. Flying off shelves, the bestselling fan is now available for just £269.99, down from its original price of £349.99.
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The 'MIRACLE' hand cream created by a nurse that's so good one sells every 36 seconds - and it only costs £9.99
12/05/25 07:03
SHOPPING: If your hands are dry, sore, cracked, or just constantly parched, this is the ' miracle cream ' you need, according to thousands of shoppers.
- comments
- 26 shares
Is this the best vacuum deal of the year? Shoppers say the Gtech AirRAM Platinum is a 'game-changer' - and it's £100 off right now
12/05/25 07:02
SHOPPING: If your vacuum isn't performing like it used to or you're ready for a spring clean with 'powerful suction', now's the perfect time to upgrade - and save big.
- comments
- 1 share
Charlotte Tilbury is giving away a FREE full-size product but you have to act fast - here's how to get yours
07/05/25 07:23
SHOPPING: Charlotte Tilbury is offering a rare deal to celebrate the new Super Nudes Collection. Spend £70 to get a free Beauty Light Wand, plus 20 per cent off complexion bestsellers - here's how.
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