Sales of pumpkin pie and other American treats soar in supermarkets as Thanksgiving becomes the latest import to come to Britain
- The Americanisation is continuing as sales for Thanksgiving skyrocketed
- Rise in sales of turkeys, pumpkin pie, cornbread, maple-flavoured meats
- Tomorrow the U.S. will celebrate the annual holiday with friends and family
- And research has now suggested one in six Brits will be joining them
The Americanisation of the UK is continuing as sales for Thanksgiving items have skyrocketed, with estimations suggesting that one in six Brits are celebrating the holiday.
With the increase in popularity of American football, bacon and pancake breakfasts, Black Friday and Halloween in Britain, it was inevitable that Thanksgiving would be next.
And a huge spike in sales of turkeys, pumpkin pie, cornbread, maple-flavoured meats and salted caramels proves that the American holiday is now big on these shores.
A huge spike in sales of turkeys, pumpkin pie (pictured), cornbread, maple-flavoured meats and salted caramels prove that the American holiday is now big on these shores
Pumpkin pie, sweet potatoes and cornbread (pictured) are the main dishes to accompany the roast dinner and its these items which are proving extremely popular in Britain now
Artur Lezny, online gorcer Ocado's international food buyer, told The Telegraph: 'Over the last few years, we've seen this popular American blend of flavours sweeping our country - salted caramel has gone mainstream and there's been an explosion of brunch places offering pancakes with bacon and maple syrup.
'We've certainly seen more and more Brits embrace sweet and sour food items each year for Thanksgiving with the likes of 'candied yams' - but it's much bigger than that.
'The nation has jumped on the American sweet and savoury bandwagon and is welcoming this flavour combination onto their plates all year round.'
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Thanksgiving dinners are traditionally a roast turkey with all the trimmings, but it's the side dishes which make it different to a Christmas dinner in the UK.
Pumpkin pie, sweet potatoes and cornbread are the main dishes to accompany the roast dinner and its these items which are proving extremely popular in Britain now.
Maple-flavoured meat and fish sales have gone up by 400 per cent in the last four years, with sweet and savoury popcorn up by 1,500 per cent.
Thanksgiving dinners are traditionally a roast turkey with all the trimmings, but it's the side dishes which make it different to a Christmas dinner in the UK
Sainsbury's has seen sales in Thanksgiving favourites including sweet potatoes and butternut squash jump by around 30 per cent in the last few weeks and are expecting that number to rise to 50 per cent by the end of the week, with the official U.S. holiday tomorrow.
Supermarkets have put the huge popularity of Thanksgiving down to more American ex-pats in the UK, more Brits going to the U.S. and people not wanting to miss out on a special occasion.
As well as sales, online searches about Thanksgiving have shot up, by 250 per cent for 'turkey crown', 94 per cent for 'pumpkin puree' and 109 per cent for 'cranberry sauce'.
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