A popular supermarket chain has divided Aussies over its 'misleading' prices.
Nutritionist and personal trainer Alex Begnall loves shopping at Harris Farm but finds its signage of advertised 'specials' confusing.
She shared a 20-second TikTok clip of her local store this week showing a two for $5 'special' on punnets of cherry tomatoes priced at $2.50 each in smaller print.
There was a similar deal for two mangoes for $6 priced at $2.99 each.
Ms Begnall questioned whether the advertised displays were a scam.
'It's telling you that buying two is a good sale but it's actually the same price as buying one,' she said.
'I love Harris Farm but the way that they advertise their fruit and veg really has to be illegal. It's just really misleading, how is it legal to do that? I don't get it.'
It sparked a mixed reaction from Aussies, with many agreeing it was confusing.
Shoppers pay two cents more for the 2 for $6 'special' on mangoes, which sell for $2.99 each
Nutritionist Alex Begnall called out Harris Farm markets over its advertised 'specials'
'I get so angry every time I go there and see this,' one person said.
'It is a bit misleading unless you are paying attention you're more likely to buy two of the same thing because you think it's cheaper, when it's actually not,' a second said.
'Seems a bit sneaky.'
A third wrote: 'My partner pointed this out to me the other day and I was shocked! I thought I was buying bargains.'
Even a former Harris Farm employee admitted having issues with the signage.
'The red and yellow signs are a special (eg super weekend specials or mid week special). They are cheaper than last week) and they scan all the same price in the system, so if you buy 2 you're not paying an extra 2c it just looks funny in the format to put 2 for $4.98,' she explained.
'I think the CEOs just wanted to have more on the signs than just the price which is why they made us do the weird price signs.'
But others didn't have a problem with the signage.
A two for $5 'special' on cherry tomatoes priced at $2.50 per punnet individually
'It's misleading if its not on sale or special as a singular item. So if it is always $2.50 then its highly misleading. Otherwise people misreading is not misleading,' one wrote.
Another added: 'Nothing legally wrong with the signs they are not deceptive or misleading they have all the necessary information visible.
'It's not making a claim about saving money. Worked retail for a decade at retailer who use to frequently play with pricing to make a sale.'
It's not the first time Harris Farm has been called out over its pricing tactics, prompting owner David Harris earlier this year to explain how they work.
'I have lots of customers who engage in conversations about a two for $5 or $2.50 ticket. A lot of people say, 'Shouldn't they be cheaper for two?' he said.
'Well, no. We think two for $5 is the right ticket.
'We've got a lot of customers from smaller families, single households and older people who don't want to buy two.
'My belief is that they shouldn't be penalised for it, which effectively what happens in the industry by buying one instead of two.'
Harris Farm has insisted that customers who buy in bulk won't be penalised.
'Our specials are designed with transparency and fairness in mind; what you see is exactly what you get. The prices shown on our tickets are accurate and reflect genuine value for our customers,' a spokesperson said.
'Unlike other retailers, we don't penalise shoppers to buy in bulk to access value, especially if you're a retiree, a student, an empty-nester, or just doing it tough, you deserve the same great price, no conditions attached.'
Established in 1971, Harris Farm Markets has dozens of stores across Sydney, NSW and Queensland
