The Democratic Party launched their latest attempt to appeal to young men in the form of an advert over Labor Day weekend claiming the GOP made beer prices go up.
The Democratic Congressional Campaign Committee (DCCC) spent tens of thousands of dollars on ad buys on YouTube and Instagram this weekend with a five-second clip that makes a simple pitch.
Without narration or any other soundtrack, a beer can is cracked open with subtitles flashing quickly: 'This Labor Day, Republicans are making the price of beer soar.'
It then directs viewers to a website which alleges how prices have gone up under the GOP, though the price increases track back to 2022, when President Joe Biden was still commander-in-chief.
'Labor Day is supposed to be a time to celebrate the contributions of the American worker and to relax with neighbors and families over a grill enjoying burgers and beer,' DCCC spokesperson Viet Shelton said in a statement.
The ad is specifically designed to target men aged between 18 to 44.
'But House Republicans are ruining everyone's cookouts by making the trip to the grocery store more expensive. The DCCC is going to make sure voters know House Republicans are responsible.'
It's the latest attempt by the party to win back a demographic that has been abandoning their party after it dramatically swung in favor for Donald Trump in the November election.
The Democratic Party launched their latest attempt to appeal to young men in the form of an advert over Labor Day weekend claiming the GOP made beer prices go up.
The Democratic Congressional Campaign Committee (DCCC) spent tens of thousands of dollars on ad buys on YouTube and Instagram this weekend with a five-second clip that makes a simple pitch
In addition to YouTube and Instagram, the ads will run in 35 districts across the country that the party sees as being 'in play' in the 2026 midterms.
Trump has not directly responded to the ad but seemed to be aware that he has to promote his achievements in office.
Earlier Friday, he posted a graphic that bragged: 'Trump’s economy is booming, consumer spending up, inflation low, wages up.'
Looking ahead to the 2026 midterms and the next presidential election, Democrats are strategizing how to win back young male voters after the Trump campaign successfully harnessed big names online including Joe Rogan and Theo Von.
One project obtained by The New York Times revealed a $20 million plan code-named SAM — short for 'Speaking with American Men: A Strategic Plan' — and promises investment to 'study the syntax, language and content that gains attention and virality in these spaces.'
The plan recommends buying advertisements in video games and noted, 'Above all, we must shift from a moralizing tone.'
Democrats were roasted online for the plan with critics slamming the party for lacking authenticity in their approach.
Trump pulled off an astounding political comeback and regained the White House after being declared the winner of the 2024 presidential election.
It then directs viewers to a website which alleges how prices have gone up under the GOP, though the price increases track back to 2022, when President Joe Biden was still commander-in-chief
Donald Trump captured young men from Democrats at a high rate in part by appealing to them with appearances on podcasts like The Joe Rogan Experience
More than half of male voters under the age of 30 supported Trump in November – a shift from 2020 when Joe Biden won a similar share up against Trump.
About 6 in 10 young white men voted for Trump, but the Republican leader also pulled a significant number of votes from Hispanic and young black men, who previously were more supportive of Democrats.
He framed much of his campaign as a pitch to men who felt scorned by the country’s economy, culture and political system.
Trump saw support from many demographics who had previously supported Barack Obama, but have grow frustrated with the political system.
Trump’s campaign also engaged in nontraditional methods of engagement with young men through popular podcast hosts including Joe Rogan and comedian Theo Von.
