This year's Christmas message: Dear Santa, my letter is now online
Disappearing tradition: Santa's mailbag might not contain quite so many letters in the run-up to this Christmas
They say email has killed off traditional letter writing.
Now technology is threatening one of the most important letters of all. The one you write to Father Christmas.
Argos is setting up an online alternative – a webpage for children to select some of its 70,000 products for their Christmas stocking.
The store will then circulate the list among family and friends by email or social networking sites such as Facebook.
Parents will first need to register on the firm’s ‘make a wish for Christmas’ website. Their children can then build a list of up to 30 gifts.
The child ‘sends’ the letter off to Santa at the click of a mouse.
An email first goes to their parents, who can check the items are appropriate, before it is distributed among a list of family and friends who can see what the child wants.
An Argos spokesman said it was not trying to destroy festive traditions but helping Santa embrace the modern age.
‘It’s all about giving kids more choice,’ she said. ‘We agonised long and hard about this and the site is warm and traditional.’
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