Advertising slump easing says UBM

By THIS IS MONEY
Updated:

 

PUBLISHING group United Business Media today sounded an upbeat note when it said the advertising slump was continuing to ease.

UBM said CMP Media, its US publisher, saw a 34.7% fall in advertising page volumes during February as companies held back on spending in the tough economic climate.

But the fall was less than January's 36% decline and the figures have been steadily improving since October's 41.5% slide.

UBM added that the arm, which publishes a range of business-to-business (B2B) titles predominately for the hi-tech industry, had a market share in February of 30% - up on 2000's figure of 25.5%.

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