Consortium nets Cricket magazine

By DAILY MAIL REPORTER
Updated:

The Wisden Cricketer, the world's best-selling cricket magazine, has been offloaded by BSkyB for an undisclosed sum just days before the fourth Ashes test starts in Australia.

The magazine, which features Kevin Pietersen celebrating his Adelaide double century on the cover of its latest issue, has been snapped up by a consortium of the sport's luminaries including BBC correspondent Jonathan Agnew, MCC president Christopher Martin-Jenkins and former Leicestershire chairman Neil Davidson.

They already own website Test Match Extra, which the group set up 18 months ago. And they plan to merge the site with the magazine to build a 'coherent cricket brand' said Andrew Bordiss, the magazine's new managing director.

Featured: Kevin Pietersen celebrating his Adelaide double century is on the cover of the magazine's latest issue

Featured: Kevin Pietersen celebrating his Adelaide double century is on the cover of the magazine's latest issue

Bordiss, a former deputy editor of London's Evening Standard, said: 'We think cricket is a wonderful, enduring and still very much loved sport in England and we think this magazine has great potential.'

The Wisden Cricketer launched in 2003 after a merger between Wisden Cricket Monthly and The Cricketer. It was bought by BSkyB in 2007 and has sales of 34,559. It is separate to the Wisden Almanack, owned by publisher Bloomsbury.

Most watched Money videos