BEAUTY CLINIC: Is there a cruelty-free foundation that lasts?
Jo and Sarah answer real questions from readers: to put your query, go to beautybible.com
Q Can you recommend any lasting foundation that is from a cruelty-free brand?
A One brand that has come out emphatically against animal testing is Illamasqua. They are accredited by PETA (People for Ethical Treatment of Animals, peta.org) and, on their Beauty Not Brutality page, say ‘Illamasqua products have NEVER and will NEVER be tested on animals’.
We haven’t personally tried their award-winning Skin Base Foundation, £32.50, but it offers 26 shades and has rave reviews, including for its lasting quality (do see last week’s Beauty Clinic at beautybible.com for more tips on making foundation stay the day).
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We also suggest you look at Cruelty Free International’s website, crueltyfreeinternational.org. Their Leaping Bunny logo is awarded to certified cruelty free products and they have a product section, which includes Cosmetics/Personal care (we didn't find a way of shortcutting the search for just foundations but seeing all the brands is interesting).
PETA US lists a number of companies under its Beauty Without Bunnies section, including mineral range Jane Iredale. Jane’s Liquid Minerals Foundation, £39.95 in nine shades, has anti-ageing ingredients and light reflective properties. You could top it up with her PurePressed Base Mineral Foundation SPF20 if needed through the day. From sites including allbeauty.com.
Bare Minerals is also cruelty-free and we like their bareSkin Pure Brightening Serum Foundation, £26, bareminerals.co.uk. You can layer the silky textured base to give light, medium or heavier coverage.
Beauty Bible loves… Nars Soft Matte Complete Concealer, £23. Every make-up bag needs two concealers: one for dark shadows, and one for imperfections (age spots, red veins, pores, etc.)
And this is going straight into ours: a highly concealing concealer (they aren’t all, you know!), which conceals very effectively without having to be caked on. Hyaluronic acid and peptides make for a smooth texture – and the appearance isn’t completely flat (which ironically can draw attention to problem areas), but ‘velvety’.
What truly distinguishes this, however, is the amazing shade range – from Chantilly (perfect for the very palest skins) through to Dark Coffee (which has a slightly olive undertone), there are 16 shades altogether – way, way, way, way, way more than the usual spectrum.
And we’d like to give 16 cheers, for that alone.
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