The 'no makeup makeup' of mascaras: VIEVE just launched its first-ever mascara - and we put it to the test (spoiler alert: it's bound to sell out)
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Finding a mascara that gives your lashes an amazing lift, bold definition, and incredible length can be a struggle. But our favourite Scottish influencer and makeup guru, Jamie Genevieve, has come to the rescue with her latest launch: the VIEVE Modern Mascara.
Priced at £23 and available on the VIEVE website, the Modern Mascara is set to revolutionise lash enhancement as we know it. Think long, clump-free lashes.
Experience incredible length with VIEVE Modern Mascara. Infused with a blend of vitamins C and E, along with nourishing carnauba wax and vegan beeswax, it not only lengthens and defines your lashes in just one coat but also keeps them healthy and strong.
For effortlessly natural, elongated, and lifted lashes, start by applying a single coat. For a more dramatic look, gently rotate the brush while layering three to four coats
With over three years of meticulous research and development and having tested over 100 formulas, the mascara is said to 'add instant volume, length and curl' according to the brand, and the 'hourglass fibre brush grips and separates each and every lash, creating a fuller look'.
Crafted to be bold and buildable while maintaining a smudge-proof finish, the mascara lives up to its name in every way.
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Say goodbye to clumpy and uneven application. The hourglass-shaped brush effortlessly captures and coats each lash, ensuring a seamless application process
Say goodbye to clumpy and uneven application. The hourglass-shaped brush effortlessly captures and coats each lash, ensuring a seamless application process.
For effortlessly natural, elongated, and lifted lashes, start by applying a single coat. For a more dramatic look, gently rotate the brush while layering three to four coats. Achieve lashes reminiscent of Twiggy's iconic style.
As Jamie herself advises, take the time to savour the application process and build your mascara to perfection - it's a step that she prioritises in her own makeup routine.
Verdict: Great for creating natural-looking lashes, I like to think of it as the 'no makeup makeup' of mascaras
I tested the VIEVE Modern Mascara to see if it could really deliver. Applying only two coats, I was able to achieve elongated and fluttery lashes that make my eyes pop without any clumping. Not much volume, though.
The mascara feels incredibly light, and I was impressed by how easily it went on. This makes it perfect for applying on the go during my commute when I need a fast and smudge-free mascara. Even if I happen to sneeze right after applying it, there's no need to worry about ending up with smudged under-eye areas.
Great for creating natural-looking lashes, I like to think of it as the 'no makeup makeup' of mascaras.
Founder: Scottish influencer and makeup guru, Jamie Genevieve (pictured), recommends turning 'the flat edge over to use a new side of the wand and formula, meaning you're not wasting any of product and giving you a fresh application each and every time'
What's more, the mascara's formula is enriched with a blend of vitamins C and E, along with carnauba wax, vegan beeswax and castor seed oil.
This unique combination not only enhances lash appearance but also nurtures them, keeping them healthy and strong.
VIEVE Modern Mascara is available for £23 at vieve.co.uk.
The best VIEVE products to buy 2023
This cream bronzer from VIEVE imparts a sun-kissed warmth that's both radiant and nourishing - and completely undetectable on the skin.
A multitasking marvel that doubles as a body and face highlighter, Skin Nova is infused with a host of skin-loving ingredients, including orchid extract, beta-glucan and niacinamide to smooth fine lines and calm the appearance of redness for an all-over golden hour glow. You'll wonder how you ever did your makeup without it.
Your go-to secret for a flush of colour, this weightless, skin-loving liquid blush effortlessly bestows a radiant pop of colour on your cheeks, perfecting that effortlessly gorgeous flush in a breeze.
Elevate your lip game with VIEVE Modern Lip Definer: a luxurious, highly pigmented formula that effortlessly shapes and enhances your lips in just one stroke.
Achieve that enviable plumped pout with 11 stunning shades, including the Velvet Sands and Brat - my personal favourites for a '90s makeup look.
This skin-loving liquid concealer enriched with hyaluronic acid flawlessly brightens and corrects, leaving you with a gorgeously radiant complexion.
Ideal for dry skin types, its customisable medium-to-full coverage comes in 20 shades, ensuring your perfect match for an effortlessly flawless look.
