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![StarTimes subscriber Purity Njambi (34) watches television with her children [left to right] James Ngugi (3), Margaret Wahu (8) and Agnes Wambui (8), in their home in Ndumbuini village on the outskirts of Kenya's capital Nairobi, on April 5, 2019.
In Africa, for decades TV was a privilege of the elite. The arrival of Chinese start-up StarTimes in 2002 changed that in Kenya by slashing TV installation charges from $200 to $10, and charging $1 a month for 10 channels. In short, StarTimes brought TV to the masses. Its service spread across the continent. Today, Kenyan viewers watch Chinese Qing dynasty dramas and the Chinese Super League over dinner. Crucially, the news is told from a Chinese perspective by state media such as CGTN. In 2009, China said it was dedicating $7 billion to state-owned media abroad, as part of its soft power drive. StarTimes has helped that mission.](http://cdn.cnn.com/cnnnext/dam/assets/190715144603-05-star-times-kenya-small-tease.jpg)
![StarTimes subscriber Purity Njambi (34) watches television with her children [left to right] James Ngugi (3), Margaret Wahu (8) and Agnes Wambui (8), in their home in Ndumbuini village on the outskirts of Kenya's capital Nairobi, on April 5, 2019.
In Africa, for decades TV was a privilege of the elite. The arrival of Chinese start-up StarTimes in 2002 changed that in Kenya by slashing TV installation charges from $200 to $10, and charging $1 a month for 10 channels. In short, StarTimes brought TV to the masses. Its service spread across the continent. Today, Kenyan viewers watch Chinese Qing dynasty dramas and the Chinese Super League over dinner. Crucially, the news is told from a Chinese perspective by state media such as CGTN. In 2009, China said it was dedicating $7 billion to state-owned media abroad, as part of its soft power drive. StarTimes has helped that mission.](https://www.cnn.com//cdn.cnn.com/cnnnext/dam/assets/190715144603-05-star-times-kenya-large-tease.jpg)
