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SG60: Journey with Heritage Series
The SG60: Journey with Heritage Series explores the remarkable journeys and inspiring stories of brands that have withstood the test of time, evolved and flourished within the vibrant retail landscape of our little red dot.
MUJI, Multiple Malls
MUJI has been in partnership with CapitaLand for 12 years, with its Global Flagship Store at Plaza Singapura opening in 2023 as part of a major store expansion.
Drawn to the mall’s vibrant energy and diverse community of shoppers, MUJI has grown alongside Plaza Singapura by expanding store spaces, evolving its product range, and introducing MUJI Renovation in 2023 – a service that supports home transformation for the evolving lifestyle needs unique to Singapore.
Their commitment has been recognized by CapitaStar members, who honored them the Best In-Store Retail Experience at the CapitaLand Retailers Appreciation Awards over two consecutive years in 2024 and 2025. The accolades underscore the team's dedication and passion for crafting inviting and inspiring retail spaces. “We continuously refine our merchandise displays and store visuals to create a calm, inviting space that enhances the shopping experience,” said Jasmine Sng, Assistant Director, Store Development & Communications.
Beyond retail, MUJI has built strong connections with the community through mall-wide initiatives by CapitaLand, from sustainability programmes such as Project Green to hands-on workshops and community markets, embodying their philosophy of simple and thoughtful living. Jasmine adds, “These experiences have strengthened our engagement with customers and reinforced our role as more than just a retail store, but a part of their daily lives.”
Looking ahead, MUJI hopes to continue to inspire with new launches such as their refreshed skincare line, staying true to their belief that quality living is about simplicity, accessibility and care.
TOYS"R"US, Tampines Mall
In 1984, Toys”R”Us made its debut in Singapore as the biggest toy store in the world. It quickly became the go-to destination for the hottest toys and a playground of imagination for kids everywhere. When Tampines Mall opened in 1995, Toys”R”Us launched its third outlet there, sparking excitement among families in one of Singapore’s earliest suburban malls. Today, the brand has grown to 12 stores islandwide.
Over the years, Toys”R”Us has continued to evolve. While it remains a haven for children, the brand is also a beloved destination for “kidults”. From collectibles and hobby kits to retro games and pop culture favourites, the store welcomes generations of fans to rediscover the magic of play.
CapitaLand's diverse portfolio of retail properties offers Toys”R”Us the opportunity to test new concepts and cater to evolving customer trends. Through flexible pop-up experiences, Toys”R”Us can gain valuable insights into market demands, ensuring that their retail offerings remain fresh and innovative.
“This transformation reflects our brand’s enduring commitment to play, creativity, and joy. We welcome everyone, from toddlers to kidults, to rediscover the magic of toys,” shares Adelene Teo, General Manager (Singapore, Brunei & Thailand) Toys”R”Us.
Beyond retail, Toys”R”Us was also part of CapitaLand’s global CSR initiatives #GivingAsOne, bringing joy and support to vulnerable communities together with fellow tenants, staff and shoppers.
Shahi Maharani, Raffles City
Since opening at Raffles City Singapore in 2001, Shahi Maharani has become a cornerstone of authentic North Indian cuisine in Singapore. With roots dating back to 1983, the restaurant has welcomed presidents, dignitaries, celebrities, and generations of families who return to celebrate life’s milestones, from first dates and birthdays to weddings and anniversaries.
For over two decades at Raffles City Singapore, Shahi Maharani has not only served exquisite cuisines but also built enduring connections with the community. Ms Chitra Mirpuri, Director of Shahi Maharani, said, “We have continuously evolved by refreshing our menus, reimagining our service experience, and embracing technology to remain efficient and relevant in an increasingly fast-paced, competitive industry. Through it all, our essence remains the same: authentic North Indian flavours, royal ambience, and heartfelt hospitality – a family tradition we are proud to uphold for generations to come.”
This year, Shahi Maharani marked a new chapter with its most extensive transformation yet. The revamped interiors of the restaurant blend modern sophistication while preserving the regal charm and authenticity that defines the brand. They have also refreshed their menu introducing healthier creations alongside its signature classics.
POPULAR Bookstore, Multiple Malls
For many Singaporeans, stepping into POPULAR Bookstore is a familiar part of growing up, from buying their first set of stationery for school to browsing the latest reads. Over the years, the brand has been a trusted companion in classrooms, workplaces, and homes, serving generations with products that support learning and daily life.
From its humble beginnings as a Chinese bookstore a century ago, POPULAR Bookstore has grown into Singapore’s largest bilingual bookstore retailer, evolving with the times to meet the changing needs of every generation. In the 1980s, its stores were known for textbooks and stationery. Today, the range has expanded to include electronics, gadgets, and lifestyle essentials for both students and working adults.
POPULAR Bookstore’s journey with CapitaLand started in 1998 at Bukit Panjang Plaza. Over the years, this partnership has extended to other heartland communities and regional hubs such as Junction 8, Lot One, Tampines Mall, and Westgate, providing convenient access for residents in the area. The brand hopes to grow alongside the community, playing a crucial role in fostering a culture of reading and lifelong learning in meaningful ways.
Ms Emily Yiu, CEO of POPULAR Singapore, said, “In 2024, POPULAR Bookstore celebrated its 100th anniversary and this year marks the start of a new century for us. As the largest bookstore retailer in Singapore, we continue to uphold our commitment to championing local literature, curating the most compelling reads for every generation, and providing best-in-class learning & educational resources.”
Beyond products, POPULAR Bookstore has built lasting bonds with the community. In recent years, it has participated in CapitaLand’s CSR initiatives, sponsoring school essentials for children beneficiaries.
Art Friend, Plaza Singapura
Founded in 1981 as a HDB shop specialising in art supplies, Art Friend has grown into a favourite haunt for anyone seeking quality art and craft materials.
The opening of Art Friend at Plaza Singapura in December 2014 marked a vibrant expansion for the beloved art supply retailer in Singapore. This location became the third Art Friend store in the country, joining its counterparts at Bras Basah Complex and Clementi Central.
As a creative hub with an expanded store space, the brand enhanced its product range to feature professional art materials and specialized crafting gadgets that appealed to and excited a wide spectrum of art enthusiasts. It was a statement that creativity belongs in the center of city life.
Beyond diversifying its product selection, Art Friend also actively engages the community through outreach programmes, workshops and festivals. For example, last Christmas, Art Friend joined a CSR fundraising event organised by Kidz Horizon Appeal at Plaza Singapura. This meaningful event supported beneficiaries of the KK Women’s and Children’s Hospital (KKH) Health Fund by offering interactive craft workshops for children.
Today, Art Friend caters to a broad and growing community, from students, loyal hobbyists and DIY enthusiasts to educators, design professionals and even cosplayers. The brand has strengthened its role as a cornerstone of Singapore’s creative community, inspiring more people to explore artistic expression.
Mdm Ng said, “Plaza Singapura has provided us with the space to broaden our offerings and better serve a wide range of customers. We look forward to further enhancing our in-store experience in the coming years.”
Bali Thai, IMM
Bali Thai is one of Singapore’s most renowned dining establishments, serving authentic Thai and Indonesian cuisine. A familiar favourite at IMM for the past 24 years, Bali Thai has been winning over the hearts of both locals and tourists alike with its warm hospitality, consistent quality and curated offerings.
The restaurant has stayed attuned to shifting consumer preferences over the years by expanding its offerings with more curated set meals and family-friendly platters, catering to group dining aligned with the mall’s strong appeal to families. In response to evolving tastes, it has also introduced lighter, vegetarian-friendly options and reimagined traditional classics to resonate with the new generation of diners.
Embracing digitalization, Bali Thai has implemented QR code ordering to enhance customer experience with added convenience and has introduced the Katrina Rewards loyalty programme to offer exclusive perks to returning guests.
“We’ve had the pleasure of hosting countless family gatherings and festive celebrations,” says Alan Goh. “Our thoughtfully curated menus do more than serve food, they create moments of connection. These celebrations remind us of the powerful role we play in bringing people together through shared experiences around the table.”
Looking ahead, Bali Thai aims to enhance the dining experience with a refreshed visual identity and inviting in-store ambiance at IMM, while it continues to add value to the retail industry's vibrancy with excellent cuisine and impeccable service.
TK Foto, Funan
TK Foto has journeyed with Funan from its days as Funan DigitaLife Mall since 2010, evolving alongside it to reopen its flagship store in 2019. Building on its robust and diverse selection of photographic equipment, TK Foto has expanded its product offerings at the Funan flagship to include audio equipment and accessories, ranging from wireless sport earpieces to studio-grade microphones.
Fast forward to today, TK Foto is home to the largest camera and audio equipment store in Singapore and has established itself as a trusted leader in the industry.
Firm in its belief that physical retail complements e-commerce, TK Foto remains committed to creating meaningful in-store experiences. “Funan is more than just a shopping mall. The synergy from its dynamic environment naturally draws photography enthusiasts and tech-savvy consumers seeking the latest in creative inspiration and photography equipment,” says James Ng. “Its vibrant atmosphere pushes us to offer engaging experiences and curate product selections for a diverse audience.”
Ma Maison, Bugis Junction
What started as a chance introduction by a university senior managing Bugis Junction led Mr Akinori Terazawa to embark on his first overseas venture - bringing Ma Maison to Singapore, Bugis Junction.
This year marks the 43rd year of Ma Maison’s brand journey and 30th year at Bugis Junction. Ma Maison has grown into a beloved Japanese-Western restaurant chain with 36 outlets across Japan, Singapore, Malaysia and Thailand. Known for its nostalgic charm, heartfelt service, and high-quality food, the brand continues to win the hearts of diners across the region.
“Ma Maison means ‘my home’ in French,” shares Mr Terazawa. “I wanted to create a place where people feel at ease, and where good food and ‘Genki’ service creates lasting memories. I believe that the feeling of being welcomed and cared for is priceless.”
Positioned as a family-friendly restaurant, Ma Maison thoughtfully plans every interaction with its guests, offering a wide variety of dishes to satisfy diverse palates to the warm and inviting ambiance that accommodates families of various sizes, creating a cozy and engaging atmosphere, perfect for dining enjoyment.
The restaurant continues to welcome the second generation of their earliest guests, thanks to the loyal customers who have supported the brand from the very beginning.
X-Craft, Tampines Mall
Founded by Yvonne Zhuang and her sisters, X-Craft began as a family business and over the years it has flourished under the partnership of Yvonne and her husband, Solomon Cheung. Together, they have carved a niche for X-Craft with its bold and eclectic mix of body and ear jewellery. Since opening a store in Tampines Mall in 1998, the brand has become a go-to for fashion-forward shoppers seeking quirky, chic accessories that stand out, offering everything from necklaces and earrings to bracelets and more.
Beyond the products, X-Craft is truly about the people. Through the years, Solomon has built lasting and meaningful connections with his loyal customers, many of whom he has seen grown from students in their teenage years to adults, and there are some who have become parents and continue to visit X-Craft with their children. He shares, “Human connections are at the core of X-Craft's philosophy, and I deeply value them. The bond extends beyond customers to include the staff of Tampines Mall. Daily interactions with the community make the mall feel like a second home.”
Raffles Florist, Multiple Malls
Established in 1994 at Junction 8, Raffles Florist began as a humble flower stand. Over the decades, it has blossomed into a beloved floral boutique known for quality blooms, creativity and heartfelt services.
Raffles Florist embraces new trends and expanded to offer bespoke arrangements for weddings and events. In 2010, the brand opened their second outlet at Bugis Junction, bringing fresh concepts like a floral bar and dried flower collections to a broader audience.
Maureen Then, founder of Raffles Florist, shares, "Being located in Bugis Junction and Junction 8 has given us a unique opportunity to engage with a diverse and vibrant community. You have to know your diverse audience, tailor your offerings accordingly and engage with the community through events and collaborations. Above all, focus on delivering quality products and excellent service to stand out."
Join us in our SG60: Journey with Heritage Series as we celebrate brands that have adapted with the times and continue to thrive in Singapore’s dynamic retail landscape.
Leather Atrium, Junction 8
Beginning their journey as a humble pushcart business, Leather Atrium has grown steadily over the past two decades through its deep commitment to quality and craftsmanship.
Founded by Wong Kwee Fong and her partner, the brand opened its first physical store at Junction 8 in 1996, proudly serving generations of families – from first-time wallet buyers to those bringing in their beloved leather products for restoration. Over the years, Leather Atrium has stayed true to its belief that leather goods should be both beautiful and built to last.
The COVID-19 pandemic marked a turning point for Leather Atrium, prompting the evolution of its business model. Originally renowned for its exquisite leather products, the store has expanded its offerings to include expert repair and restoration services, helping customers extend the life of their cherished pieces.
Wong Kwee Fong, Founder of Leather Atrium shares “The retail landscape is always evolving, but with the right mindset, a customer-first approach, and strong passion, you’ll build genuine relationships with your customers. The crowd at Bishan values consistency, sincerity, and good service. Word-of-mouth recommendations go a long way. We want to be a brand that celebrates longevity, quality, and purpose. One repair, One creation at a time.”
Today, Leather Atrium continues to blend artisanal craftmanship with practical solutions, giving new life to luxury items.