Privacy Policy

1. About us

This Privacy Policy (“Policy”) (together with our Terms of Use and Cookie Policy describes how the Cadillac Formula 1® Team (which comprises TWG Cadillac Formula 1 Team, LLC (File Number: 6816903) of Corporation Trust Center, 1209 Orange Street, Wilmington, Delaware 19801 USA and TWG Cadillac Formula 1 Limited (Company Number: 14194212) of Unit 1134, Silverstone Park, Buckingham Road, Silverstone, England, NN12 8FU) (together, the “Team”, "we", "us", or "our"), collects and uses personal information about you in accordance with applicable data protection laws, which may include the UK General Data Protection Regulation, the Data Protection Act 2018, US and other international privacy laws (“Data Protection Legislation”).

The Team takes its responsibility to look after your personal information very seriously and is committed to protecting the privacy and security of your information.

We are required under Data Protection Legislation to notify you of the information contained in this Policy. Please read this Policy in full so that you are aware of how and why we are using your information. If you have any questions about this Policy, please contact us using the details in the ‘Contact Us’ section below.

We are the data controller for personal information you share with us and are responsible for, and control the processing of, that personal information.

2. What Data Do We Collect and Why?

We may collect personal information about you submitted to us by you (or a third party who is acting on your behalf) through our website, https://www.cadillacf1team.com or the Team’s other domains, by subscribing to our newsletter, from completing and submitting questionnaires or as a result of your use of our website.

The types of information we collect will vary depending on how you engage with us. We currently collect, use and process the following information:

  • First Name

  • Last Name

  • Email Address

  • Zip/Postal Code

  • Country

  • Favourite Driver

  • Favourite Track

  • Mobile Number

  • Communication Preferences

If you interact with us on social media platforms, such as Facebook, Instagram, X, Bluesky, Tiktok or LinkedIn, we may also obtain some personal information about you. The information we receive will depend on the privacy preferences you have set on each platform and the platform’s privacy policies.

We may also automatically collect technical information, for example, your IP address, browser type and operating system, to help us understand how users interact with our website.

We use cookies and similar automated technologies to collect information about your browsing behaviour, device and preferences in order to improve our website, analyse performance, and personalise your experience. Please refer to our Cookie Policy for more details.

We only collect the personal information necessary for the activities for which we process your data.

It is important that the personal data we hold about you is accurate and current so please keep us informed if your personal information changes.

3. How Do We Use Your Information?

We may use your personal information for marketing purposes and to send you newsletters, keeping you up to date about the Team’s news, announcements and fan activities, and to share information with you about the Team, and our partner’s, products and services, special offers and events. We may invite you to complete questionnaires and feedback surveys to better understand your interests and personal preferences to help us tailor our service and improve your fan experience.

We also use your personal information to analyse engagement and improve our marketing and fan experience. This processing is carried out internally and with the support of our trusted service providers (such as our customer relationship management (CRM) and email‑distribution partners), who process your personal information solely on our instructions.

Under Data Protection Legislation, we require a lawful basis for processing the information we collect from you. The legal bases we rely on are:

  • your consent: We rely on your consent when processing your personal information for marketing and promotional communications. You have the right to withdraw your consent at any time. You can do this by clicking the “unsubscribe” link in any email received from the Team or by contacting us using the details in the ‘Contact Us’ section below. Please note that you will still receive transactional or service-related messages from us, including information about your account and responses to your inquiries.

  • for legitimate interests: We may process your personal information to pursue our own legitimate commercial interests or those of a third party to make our website and our products and services better (such as improving user experience through analytics) and your interests and fundamental rights do not override those interests. This may also include using your information for business administration purposes, such as record keeping or legal purposes, and processing in connection with a business transition such as a merger, reorganisation, acquisition by another company, or sale of all or a portion of our assets.

  • to comply with legal or regulatory obligations: We may process your personal information in the event you exercise your rights under Data Protection Legislation to comply with our regulatory and/or legal obligations within the markets that we operate.

  • to perform a contract with you or the organisation you work for: We may process your personal information in connection with the performance of a contract with you, or the organisation you work for.

4. How We Share and Store Your Personal Information

We will only share personal information where permitted by applicable law. We may share your information with:

  • trusted suppliers who perform services on our behalf solely to the extent necessary to perform those services, such as providers that host or support our website.

  • other entities within our corporate group where needed for administrative, legal, compliance or legitimate internal business purposes, including to support the delivery of our products, services, and fan engagement activities.

  • our partners comprising those listed on the ‘Partners’ page of our website from time to time, available here, TWG Motorsports, LLC and General Motors Holdings LLC (our “Official Partners”) where you have given your consent to receive marketing and promotional communications from them, for the purpose of them delivering marketing and promotional content to you. You may withdraw your consent at any time.

  • marketing companies and online advertising who assist us with activities such as: (i) managing our electronic communications to you and helping us show you the advertising you are most likely to be interested in, (ii) providing us with marketing and advertising assistance (e.g., email marketing operations, mobile messaging services, and services that deploy advertising on the internet or social media platforms); and (iii) analysis of the effectiveness of our advertising and communications campaigns.

  • regulators and other official bodies (including law enforcement) if they make formal requests or pursuant to legal proceedings.

Except as specified in this Policy, we will not share your personal information with a third party unless you have given consent to do so.

4.1 International data transfers

We are based in the United Kingdom (“UK”) and the United States of America (“US”), but sometimes your personal information may be transferred between the UK and the US, and it may also be transferred, and stored or processed in, countries outside the UK, the European Economic Area (“EEA”) or the US. It may also be processed by staff operating outside the UK, US or the EEA who work for the Team or for one of our suppliers. These countries may have different Data Protection Legislation than the country where you are based. Where we transfer personal information to a country outside the UK, EEA or the US, we will take appropriate measures to ensure such companies protect your information adequately and in accordance with applicable law. These measures may include entering into an appropriate data sharing and/or processing agreement to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal data.

Whenever we transfer your personal information internationally, we take appropriate steps to ensure that your data remains protected in accordance with applicable Data Protection Legislation. These safeguards may include:

  • the use of approved international data transfer agreements, such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses;

  • transferring data to countries that have been recognised as providing an adequate level of protection; or

  • implementing other lawful safeguards required under UK, EU, or US Data Protection Legislation.

4.2 Security

We take appropriate measures to ensure that all personal data is kept secure including security measures to prevent personal data from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will only do so on our instructions and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where We are legally required to do so.

Please note that the transmission of information via the internet is not completely secure. Although we will always treat the information you send us with the strictest confidence and do our best to protect your personal data, we cannot guarantee the security of your data transmitted through any online means, therefore any transmission remains at your own risk. If you feel concerned about this, please use another form of contact, e.g. post.

If you would like further information, please contact us using the details in the ‘Contact Us’ section below.

5. How Long Do We Retain Your Personal Data?

We will only retain your personal information for as long as is necessary for the purposes for our business purposes or for legal or regulatory requirements.

We will retain your personal information for longer if we believe we may need it to respond to any claims, to protect our rights or the rights of a third party, and we will retain your personal information for longer if we are required to retain them to comply with applicable laws.

We will always retain your personal information in accordance with Data Protection Legislation and never retain your personal information for longer than is necessary. If you opt out of receiving marketing communications from us, we will retain only the minimal information required to know not to send you marketing communications again.

6. Personal Information of Individuals under 16

Our services are not intended for use by individuals under the age of 16. We do not knowingly collect, use or disclose personal data from individuals under 16 years of age. If we become aware that we have collected personal data from an individual under 16 years of age, we will take all reasonable steps to delete such information as soon as possible. If you believe that we have collected such personal data, please contact us using the details in the ‘Contact Us’ section below.

If you are under 16, we ask that you obtain your parent’s or guardian’s consent before submitting personal information to us. If you are a parent or guardian of an individual under 16, please ensure that you supervise your child’s use of our websites and applications, and our products and services and ensure they obtain your consent before submitting any personal information to us.

Please note that although our services are not alcohol‑related, we may display branding from an alcohol sponsor from time to time. Any alcohol‑related branding or content is intended solely for adults of legal drinking age in their jurisdiction and is not directed toward individuals under that age.

7. What Are Your Data Protection Rights?

The Team would like to make sure you are fully aware of the data protection rights that may be applicable to you depending on the relevant applicable law:

  • Your right to access: You have the right to request from us copies of your personal data.

  • Your right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

  • Your right to erasure: You have the right to request that we erase your personal data, under certain conditions.

  • Your right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

  • Your right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.

  • Your right to data portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

The relevant data protection rights that apply to you under applicable law can be exercised by contacting us using the details in the ‘Contact Us’ section below.

8. Third Party Websites and Links

Our website may contain links to third-party websites such as our partners or social media sites. If you choose to use these sites or features, you may disclose your information not just to those third parties, but also to their users and the public more generally depending on how their services function. We are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Policy. We urge you to read the privacy and security policies of these third parties.

9. How to Contact Us

Please contact us if you have any questions about this Policy, your personal data, our privacy practices or you would like to exercise any of your data protection rights or if you wish to make a complaint about how we have handled your personal information.

Write to us at: TWG Cadillac Formula 1 Team Limited (FAO: Legal Department), Unit 1134, Silverstone Park, Buckingham Road, Silverstone, England, NN12 8FU

Email us at: privacy@cadillacf1team.com

10. Complaints

If you have made a complaint about how we use your personal information via the contact details above and are dissatisfied with how we have handled your complaint then you have the right to complain to the following authorities depending on where you are located:-

10.1 Where UK GDPR applies:

Information Commissioner’s Office (ICO). The ICO can be contacted at:

The Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF Telephone: 0303 123 1113 (local rate)

Alternatively, email: casework@ico.org.uk or visit https://ico.org.uk/

10.2 For users in the US

In the United States, privacy and data protection matters are overseen by several federal and state regulators.

You may contact the Federal Trade Commission (FTC), which enforces federal consumer protection and privacy laws:

Federal Trade Commission (FTC) Website: https://reportfraud.ftc.gov Phone: 1‑877‑382‑4357

You may also contact your State Attorney General, who may have authority to investigate privacy, data misuse, and consumer protection matters under state law. Contact details for State Attorneys General are available at: https://www.naag.org/find-my-ag/

10.3 For users outside of the UK and the US

You may be able to contact your national Data Protection Authority in your country of residence depending on applicable law. You can find contact details via the IAPP Global Privacy Directory or the Global Privacy Enforcement Network.

11. Changes to this Policy

We will regularly review our policies and procures and expect this Policy to evolve. We reserve the right to amend this Policy from time to time, for any reason, and will post the revised Policy on our website, so please check our website periodically to ensure you are aware of the most recent version of this Policy. Any material changes made to this Policy will be communicated to those affected by the update.

Last updated: February 2026