As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. I am also the author of eight young adult and adult romance novels with Macmillan, including TWEET CUTE, THE BREAK-UP PACT, and YOU HAVE A MATCH, which was a Reese’s Book Club pick. You can find me posting way too much about dessert, books, and New York City at dilemmalord on Instagram, pitch me at emma.lord@buzzfeed.com, and find me in spirit at any local Taco Bell.
Lights out on your expensive neck creams ... this $12 reviewer-beloved neck firming cream swap is center stage.
The decadent "snowy night" bath soak and the cult-fave Nude Honey lip tint will wow you, but honestly, all of these products earned gold.
The other blurring powders sure did try it ... but none of them were going to hold a candle to this TikTok-beloved, cult-fave Laneige Neo blurring powder.
This "cozy fireside" bath soak and these decadently warm, lightweight slippers will be so glad you stayed home with them instead of braving the wild outdoors.
You deserve all the love for being clever enough to invest in these silicone adaptive fruit savers and space-saving travel bags.
When you don't just deserve the best, but *better*, this viral K-beauty exfoliator and miraculous pet stain remover have your back.
There's no hiding the eldest daughter of it all when you roll up to the airport with this weighted eye mask and a 3-in-1 charging cable you somehow snagged for less than $10.
This oh-so-moisturizing body wash and these elite ballpoint pens are going to add the perfect amount of "oooh, yes" to your day.
Once you've tried this cult-fave chocolate maple pretzel peanut butter spread, there's simply no going back to the old kind.
Your day deserves the tiny thrill of beholding this customizable library card pillow and these adorable penguin hand warmers.
This reviewer-beloved "flossing" toothbrush and these holy grail customizable pillows don't even remember TikTok's name.
This "cozy fireside" bath soak and these decadently warm, lightweight slippers will be so glad you stayed home with them instead of braving the wild outdoors.
This new "cozy fireside" bath salt and K-beauty collagen sunscreen are on their way to becoming fan faves, fast.
This beloved K-beauty tubing mascara will make you forget those viral $32 versions ever existed.
When you don't just deserve the best, but *better*, this viral K-beauty exfoliator and miraculous pet stain remover have your back.
Psssssst, these cheap, cheap swaps for your beloved $18 Clean Skin Club wipes and $25 Clinique Black Honey lip tint are about to save you sooooo much money over time.
Kick the year off on a responsible note with this reviewer-beloved K-beauty collagen sunscreen and these holy grail fleece-lined winter pants.
All this cold weather seems like a good excuse to treat yourself to this adorable five-pack of Laneige minis and a sparkly limited edition hand sani.
Bibbidi bobbidi boo your way over to this ultra hydrating rosy lip mini and this TikTok-beloved set of pastel knives.
You know you're spending your dollars right when you see the results from this magical curl-defining hairbrush and feel how ridiculously soft these TikTok-famous leggings are.