Sally Kaplan is the Executive Editor of Business Insider’s Reviews team. She oversees all sections, including style, beauty, tech, home, kitchen, pets, and beyond. A longtime service journalist, Sally draws on her years as a product reviews writer and editor to guide the editorial strategy and standards for the Reviews team.
Experience
Sally joined Business Insider as an editor for the Reviews team (then called Insider Picks) in 2018. She has since served as the senior style and beauty
editor and the deputy editor for the style, home, and kitchen teams. She became Executive Editor in 2021, and for the last several years, has also been responsible for the development and implementation of strategies for tentpole events, like Amazon Prime Day, Black Friday, and Cyber Monday.
Prior to joining the publication, Sally kicked off her product journalism career on the Buzzfeed shopping team. She also worked as a lifestyle editor at Hearst’s BestProducts.com, where she covered deals, gifts, gadgets, and more.
Why you can trust Sally
Sally believes that the products aren’t just things to fill your home — they are a means to live your life better. This philosophy is what she uses to guide the Reviews team, whether it be helping to develop testing methodologies for buying guides, advising readers on things they shouldn’t buy, or testing products alongside her teams.
Expertise
Skincare and hair care
Clothing, shoes, and accessories
Home decor, furniture, bedding
Kitchen appliances, cooking tools
Work-from-home optimization
Education
Sally holds a BA from George Washington University. She studied political science and worked in legislative advocacy for several years before transitioning to a career in service journalism.
Outside of work
Sally loves interior design and cooking. In her free time, you can find her antiquing, scouring wallpaper patterns, cooking for her friends and family, and finding ways to marry beauty and functionality in her home. She lives in Westchester with her spouse and their cat, Papaya.
Say hi to Sally at skaplan@businessinsider.com, give her a shout on Instagram @saltykaplan, or find her on Linkedin.
Learn more about how our team of experts tests and reviews products at Business Insider here.
Style
2025-11-03T18:25:08.295Z
We tested the best loafers for women to wear at the office and into the weekend. Our editors' top picks are stylish, comfortable, and easy to break in.
Style
2025-11-03T16:47:23.897Z
Madewell is known for its denim, which comes in an inclusive size range including tall, plus, and petite. Here are the best pairs we've worn.
Style
2025-10-31T21:17:36.579Z
Madewell is known for its denim, which comes in an inclusive size range including tall, plus, and petite. Here are the best pairs we've worn.
Deals
2025-10-30T20:29:59.829Z
Your favorite kids' clothing brand is having a huge sale ahead of Black Friday, including its family pajama sets.
Style
2025-10-24T19:52:21.273Z
Four editors with different body types tested Rag & Bone's viral sweatpant jeans — and they really do feel like pajamas.
Deals
2025-10-09T06:00:33.079Z
It's the last chance to save on Prime Day deals, and our editors have picked out the best discounts across tech, pets, home, style, and other top categories.
Deals
2025-10-08T15:38:25.428Z
I've been covering Prime Day for years, and my advice is always the same: The best deals are on things you already need.
Gifts
2025-10-06T17:25:31.076Z
Our editors' favorite fun, useful, and cheap Amazon purchases include beauty finds, kitchen tools, gadgets, and more. They also make great gifts.
Style
2025-10-03T19:59:58.498Z
We tested the best flats by walking in them for miles over concrete. According to style editors, the most comfortable pair is the Everlane Day Glove.
Style
2025-10-01T19:49:54.013Z
I have DDD cups, so wireless bras are hard to get right. These take all the pressure off my shoulders while shaping and supporting my chest.
Beauty
2025-09-26T21:18:28.875Z
Jones Road Beauty is the perfect brand for people who like "your skin, but better" makeup.
Deals
2025-07-11T19:04:03.278Z
Overloading your cart with discounted stuff is not the best deal-shopping strategy. Here's how to stretch your dollars the most on day 4 of Prime Day.
Deals
2025-07-10T19:04:58.111Z
We've sifted through endless scrolls of items to find Prime Day deals on items you won't regret buying.
The Samsung refrigerator in my kitchen has a sleek, flexible design with French doors, an extra refrigerated drawer, and two levels in the freezer.
Style
2025-06-23T14:11:49.847Z
Co-founded by Serena Williams, Drew Brees, and Dwayne Wade, Mission's cooling hats are made for the heat. I rarely leave the house without one.
Style
2025-06-18T17:19:26.286Z
TA3's swimsuits use an adjustable construction that draws in your waist and provides more support at the chest — and it works like a charm.
Home
2025-06-12T12:00:01.304Z
No one ever believes me when I tell them how much this Amazon outdoor sofa costs. It looks way more expensive than it really is.
I first heard Martie described as shopping the snack aisle at Marshalls, but online. Turns out it's even better.
Home
2025-02-18T21:06:04.989Z
Ruggable's washable rugs have their benefits, but they also have their faults. I tested a 9x12 flatwoven area rug and interviewed Ruggable owners.
Style
2025-02-10T19:23:18.467Z
We tested over 20 pairs of the best winter boots for women by walking through snow, ice, and extreme cold. Our favorites are both cute and comfortable.