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Systems for change.

We build the content model, CMS, components and integrations behind your site, so your team can ship as fast as your users need.

Featured projects

A page from the Rill website

Putting Rill back in control of their website

We rebuilt the site on Astro and Sanity with a component-based page builder and pricing modeled as structured data. Rill's team now publishes on their own, in Sanity Studio or with Claude Code working directly in the codebase.

How can we help?

Bits&Letters is a founder-led web & product consultancy. From migrating legacy content to building new websites, we help startups and businesses get their digital operations ready for what’s next.

  • Websites

    We build the content model, CMS, components and integrations behind your site, so your team can ship as fast as your users need.

  • CMS & Apps

    We build content operating systems on Sanity: one place to run your website, keep your team's work moving, and give your agents real context about your business.

Serious, senior-level craft, without the big-agency B.S.

David Demaree, founder of Bits&Letters

B&L was founded by David Demaree, a designer, engineer, and product leader. Over 25 years and counting, David has built infrastructure and platforms used by millions of designers & developers, and helped untangle annoying problems at some of the world's biggest tech companies.

David stays hands-on from the first conversation through delivery. You work directly with the people doing the work.

How we work

  1. Start with a conversation

    We start with a conversation about where you are and what you're trying to do.

  2. Bring the people who know the work

    You bring your goals, your constraints and the people who know the work best.

  3. Build, hand off, or keep going

    From there, we either build a first version your team takes over, or stay on as part of your team on a monthly retainer.

  4. You own the result

    Either way, you own the result: code, content and accounts.

Beyond his deep expertise in web design and development, David’s experience as a product executive allowed him to understand our business. He was able to discuss the layout of our pricing page, for example, with a business strategy lens not just a design perspective.

Mike DriscollFounder & CEO, Rill

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Bring the problem.

We’ll help you find the way forward.

We scope and price each project after a first conversation.

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