Based in Tampa, FL, and originally from Colombia, Luisa Calle combines her passion for Latin music with the technical skills that power the digital presence of Billboard Español. Since joining as an SEO Specialist in the summer of 2022, Luisa has been instrumental to the site’s visibility and growth, offering a strategic lens to digital content marketing efforts.
Luisa closely tracks global music trends and identifies timely content opportunities to expand reach and engagement. She ensures each article is optimized for performance and discoverability. In addition to her behind-the-scenes SEO work, she also contributes editorially, writing about all things Latin music — with a particular focus on the Latin Christian music market.
Luisa holds a Bachelor of Science in Industrial Engineering from the University of Pamplona in Colombia and brings a decade of management experience. Her background includes leading a prominent Tampa radio station, where she also hosted the morning show for five years.
A passionate traveler, Luisa is also a proud wife to Jake, dog mom to Lenny, and new mother to Eleanor — roles that continue to inspire her voice at Billboard Español.
