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Driving Success Through Data-Driven Lead Generation

Lists. Leads. Conversions.

ATTOM > Use Case > How Industries Use ATTOM for Lead Generation

A Catalyst for Customer Acquisition

Players in every industry need to generate leads to keep their business going. But pipeline generation is about the quality of leads not the quantity. Real estate agents seek pre-approved buyers and motivated sellers. Insurance agents seek quality clients to mitigate their exposure to risk. Mortgage lenders seek creditworthy borrowers. ATTOM can help.

Finding leads is necessary, but it is time-consuming and labor-intensive. Access to broad data that can be filtered depending on your needs can make the lead generation task quicker and more efficient. ATTOM’s data resources allow you to build targeted lists. Unique lists that focus on your particular market characteristics and demographics put you at an advantage competitively.

Data for Your Outreach Needs

ATTOM’s data products serve every industry.

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ATTOM serves the real estate and mortgage industry helping you find owners who may be poised to sell, such as out-of-state or absentee owners.

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ATTOM’s pre-foreclosure and foreclosure data helps investors target discount properties, and ATTOM’s vacancy data track unused or unoccupied properties, ideal for redevelopment or flipping.

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Insurers can use ATTOM’s hazard risk data and demographic data for risk management and superior underwriting.

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Retail, consumer, and home services industries can access neighborhood data to understand local trends and develop targeted marketing campaigns for lead generation.

By leveraging ATTOM’s robust data, businesses across these industries can create highly targeted and efficient lead-generation strategies, boosting customer acquisition and maximizing their outreach efforts.

Flexible Solutions

ATTOM’s solutions deliver data, but they do so with your lead enrichment in mind. Save time and resources with custom lists delivered in bulk, cloud, API, and match and append format.

  • Bulk
    ATTOM’s bulk data solution serves organizations and developers that require extensive property data for analytics, research, or integration into their own applications or services.
  • AI-Ready Solutions
    ATTOM’s data are optimized for AI applications and cater specifically to the requirements of machine learning and artificial intelligence models.
  • Property Navigator
    ATTOM’s Property Navigator (PN) solution is typically designed to provide advanced tools and insights that streamline research and reporting for property professionals.
  • Neighborhood Navigator
    ATTOM’s Neighborhood Navigator (NN) solution delivers localized insights and neighborhood analysis, including boundaries, school ratings, crime rates, local amenities, and community statistics.
  • Property Data API
    ATTOM’s RESTful API solution is easy to integrate with JSON responses to offer extensive data. This solution supports small to enterprise-level use cases. It allows tailored access to specific datasets based on your business needs.
  • Cloud Delivery
    In today’s fast-moving real estate and property analytics space, quick, scalable access to quality data is vital. ATTOM is creating flexible cloud-based solutions for analysts, developers, enterprises, and technology partners.
  • Match & Append
    ATTOM’s Match & Append matches your existing records with ATTOM’s extensive property data repository and appending additional relevant information. This solution is perfect for market analysis or segmentation.
  • ATTOM Nexus
    -service platform designed to make ATTOM’s extensive property, neighborhood and analytics data easier to understand, evaluate, and integrate.

Lead Generation for Your Industry

Use Case Mortgage

Mortgages

Build segmented marketing lists to identify new leads, increase your borrower base, and drive business growth. Increase your customer acquisition among purchase, refinance, and loan modification leads. Search for top-performing real estate agents, find construction projects, and reach out to HELOC and reverse mortgage candidates. Mitigate risk by identifying potential defaults.

Learn more about Mortgages

Use Case Insurance
Insurance

Effectively target your retention and acquisition efforts with efficient list generation. Lower your exposure to risk with improved customer acquisition. Increase retention and upsells.

Learn more about Insurance

Use Case Tech Data Platforms
Technology and Data Platforms

Create targeted lead lists and help real estate, lending, insurance, or home improvement platforms drive new business opportunities.

Learn more about Technology and Data Platforms

Use Case Legal

Legal

Identify property owners or individuals involved in recent transactions as potential clients for legal services related to real estate, probate, or family law.

Learn more about Legal

Use Case Business Consulting
Business Consulting

Create lead identification lists with detailed consumer segments based on demographic and geographic data. Help clients develop targeted marketing strategies and optimize their customer reach.

Learn more about Business Consulting

Use Case Smart Homes
Smart Homes

Identify homeowners likely to be interested in smart home upgrades based on property characteristics or demographics. Reduce your marketing outreach cost and efforts by mining the data you need to find leads.

Learn more about Smart Homes

Use Case Construction
Construction and Development

Identify areas with high growth potential or redevelopment opportunities. As a developer or investor, focus on the geographic areas with increasing demand for new construction projects. Mitigate your risk using climate change data.

Learn more about Construction Development

Use Case Utilities

Utilities

Identify areas with new developments or recent property transactions. Proactively reach out to potential new customers for service connections.

Learn more about Utilities

Use Case Home Improvement
Home Improvement

Identify homeowners likely to need home improvement services based on property characteristics, ownership details, or recent transactions. Build marketing lists for new customer acquisitions with targeted marketing campaigns. Find accessory dwelling unit (ADU) candidates and locate potential customers in high-crime areas who might seek home security services.

Learn more about Home Improvement

Use Case Ecommerce
Ecommerce

Identify and target potential customers based on property characteristics, location, and demographic data. Personalize your marketing and outreach for maximum results.

Learn more about Ecommerce

Use Case Data Collection
Data Collection

Build targeted lead lists to enhance outreach efforts for data collection in real estate and market research.

Learn more about Data Collection

Use Case Marketing
Marketing

Generate marketing lists with a precise focus. Use lead filtering and acquire new customers by identifying the leads most likely to convert.

Learn more about Marketing

Use Case Education
Education

Identify potential students and target areas for recruitment. Analyze neighborhood and demographic characteristics to enhance outreach for admissions and enrollment. Build marketing lists for new student acquisition.

Learn more about Education

Use Case Banking
Banks and Financial Institutions

Access loan and transactional data and find leads that will be receptive to your financing products. Develop marketing initiatives to reach your target audience and promote your offerings. Mitigate risk by identifying possible defaults.

Learn more about Banks and Financial Institutions

Use Case Government
Government

Identify areas that could benefit from government programs, such as tax incentives, energy grants, or development initiatives. Initiate outreach to property owners and other stakeholders.

Learn more about Government

Use Case Trucking Moving

Trucking/Moving

Find recent sales and the people who will be moving and might need logistical services. Access neighborhood trend data and target transient areas where moving or relocation services are in demand.

Learn more about Trucking/Moving

See How ATTOM Can Make a Difference for Your Lead Generation!