Latest rulings

  • Co-operative Group t/a Co-op

    • Upheld in part
    • Website (own site)
    • 04 February 2026

    A website for Co-op advertising a price-match scheme was misleading by not comparing the most appropriate products. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons. Two other issues were investigated but did not break the rul...

  • Criterion Hospitality Limited t/a Zedwell Hotels

    • Not upheld
    • Social media (paid ad)
    • 04 February 2026

    A paid-for Meta ad for Zedwell Hotels didn’t make misleading claims about the price of hotel rooms.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 04 February 2026

    Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up.

  • The Cheeky Panda Ltd

    • Upheld
    • Website (own site)
    • 04 February 2026

    A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.