Marketing with Architectural Record

Reach

Meet Our Audience

With 88% of our audience being involved in purchasing, you can be confident in knowing that you’re reaching key buyers in the architecture and design profession.*

*Architectural Record Reader Preference Profile Study, 2023

Products

We offer a wide portfolio of products and solutions to meet each of your unique goals.

Take a journey through an array of solutions that best fit your vision to an impactful marketing future. After exploring our offerings, reach out to our customer relationship managers and start building a custom plan tailored to you.

I’m seeking new, high-quality customers.

Lead Generation

I need help increasing my brand visibility and awareness.

Brand Awareness

I want to create meaningful connections and build engagement with my audience.

Engagement

I have content I’m looking to create or promote to an engaged audience.

Content Marketing

I’m looking to increase traffic to my website from a trusted, reliable source.

Website Traffic

I would like to network and build meaningful relationships with customers.

Events & Webinars

I need to send targeted surveys to understand my market or advanced AI-driven solutions for market research.

Market Research from myCLEARopinion Insights Hub

I need to pinpoint prospects that are ready to engage and reach them while interest is still high.

Demand Generation, powered by IgniteDemand

Advanced Marketing Solutions:
Reach your unique marketing goals; whether it’s enhancing brand awareness, driving web traffic, or generating sales-qualified leads. These Advanced Marketing Solutions use innovative technologies to support ABM Campaigns, Lead Nurturing, Advanced Targeting and Custom Lead Generation Opportunities.

eBlasts:
eBlasts are a highly impactful way to increase your brand’s visibility and audience engagement. With tested templates for a wide variety of messaging, a specialized brand email can focus on must see products, exclusive eBooks, quizzes, company content and editorial sponsorships.

Interactive and Custom Digital Marketing:
Your brand has a personality and a story to tell. Whether you need an effective and engaging way to highlight your product, service, or event, or the creation of a data-rich visualization of your brand story, our experts can help you craft a unique plan. We offer solutions such as Interactive Digital Marketing, Custom eBooks, Content Creation Services and Custom Publishing & Advertising to give your brand life.

Co-branded Content:
Be an industry thought-leader by publishing your sticky, buzz-worthy, non-commercial content alongside our trusted editorial on our website and we’ll take care of driving traffic back to your dedicated page. Content marketing plays a key role in not only building your brand awareness but establishing your company as a trusted partner.

Content Marketing Sponsorship:
There are many ways to maximize your reach throughout our audience channels. The Content Marketing Sponsorship aligns your ad package with specific content that reaches our full potential audience in our eMagazine, website, newsletters, and social and email channels.

InfoCenters:
A full-feature, topic-centric microsite featuring your content and content supplied by our editorial team to ensure your company is showcased as the industry expert on the topic of your choosing. With a full marketing package and a series of eBlasts, an InfoCenter offers an unparalleled opportunity for you to educate, inform and build your brand.

Live Events:
Live events draw professionals by offering the chance to deepen connections, nurture relationships, shorten the sales cycle, seek solution providers and learn about industry topics.
The Innovation Conference
Record on the Road
Women in Architecture Forum and Awards

CE Center:
Position yourself as a thought leader and reach new customers. CE courses allow sponsors to showcase their knowledge and expertise on industry-related topics while generating high-quality leads.

Webinars:
A webinar provides a unique opportunity to connect with attendees and discuss common industry challenges all while pitching your product or service solution. Our experienced webinar specialists develop a turnkey program equipped with full access to technical and marketing support. Collect qualified registrant leads and share your story. Looking to draw more people to your webinar and keep them engaged longer? Consider a Continuing Education webinar.

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Website Advertising:
Professionals view our website daily for news and solutions. Make an impression with these viewers through our dynamic online advertising options. We offer a variety of Website Banner Ad Packages, Topic Sponsorships, Online Retargeting, Featured Product and Ad Placement. Ask about our new Hero Billboard ad options which immerse your ad within our most popular articles.

Videos:
Let us produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Already have a video that you are looking to promote? Share your video to our audience via our website, newsletter(s) and social media channels all with one package.

Social Media:
Incorporating social media into any ad strategy is critical today and keeps your brand relevant. Build a deeper connection and engage with potential customers with the fastest way to push content and information and promote your social channels. Channels include LinkedIn, Instagram, Facebook and Twitter.

Newsletters:
As a trusted resource for professionals, Newsletters ensure that your ad(s) will be viewed by people who have already expressed an interest in your industry and who have directly requested to receive timely and relevant content. Banner and text ad options are available.

Digital Edition:
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even save each issue.

Print:
Run your print ads alongside compelling content written by the most distinguished editors in the industry. Gain brand awareness and exposure from being featured in the industry’s trusted source for content and information.

Podcasts:
A popular medium, podcasts offer you the opportunity to speak directly to our readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. We can help produce or promote or just align your messaging with our editorial podcast series.

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InfoCenters:
A full-feature, topic-centric microsite featuring your content and content supplied by our editorial team to ensure your company is showcased as the industry expert on the topic of your choosing. With a full marketing package and a series of eblasts, an InfoCenter offers an unparalleled opportunity for you to educate, inform and build your brand.

Native Advertising:
Be an industry thought-leader by publishing your sticky, buzz-worthy, non-commercial content alongside our trusted editorial on our website and we’ll take care of driving traffic back to your dedicated page. Content marketing plays a key role in not only building your brand awareness but establishing your company as a trusted partner.

Back to Products

InfoCenters:
A full-feature, topic-centric microsite featuring your content and content supplied by our editorial team to ensure your company is showcased as the industry expert on the topic of your choosing. With a full marketing package and a series of eblasts, an InfoCenter offers an unparalleled opportunity for you to educate, inform and build your brand.

Back to Products

What is IgniteDemand?
IgniteDemand is BNP Media’s always-on demand-generation engine that unifies first-party engagement data, intelligent lead scoring, and a live analytics dashboard. The platform ingests activity from every sponsored touchpoint, recalculates lead interest each day, and syncs the results to your CRM so sales teams see who is warming up in real time.
Marketers gain a single view of content performance, lead movement, and campaign return on investment, all without exporting spreadsheets. Its dashboard includes built-in ROI tracking and flexible CRM integration, eliminating manual attribution work and shortening the distance between budget spent and revenue earned.

Why IgniteDemand?
Many lead programs leave professionals guessing with slow delivery, vague next steps, and no proof of impact. IgniteDemand addresses those gaps by ranking prospects daily, delivering fresh contact details within twenty-four hours, and connecting campaign activity directly to pipeline value through its ROI dashboard.
In a recent campaign, the tool expanded a client’s email audience by 3,100 contacts and lifted click engagement on key assets by thirty-five percent, demonstrating measurable growth that can be traced from first interaction to closed business.

How IgniteDemand Can Help
IgniteDemand constructs always-growing affinity pools around the intent topics that match your ideal buyers, then steers those contacts through multi-step nurture journeys that steadily advance them toward a sales conversation.
A live lead view console, complete with excel import or API-integration with your CRM, stays current because the platform recalculates lead temperature every twenty-four hours and condenses every click, view, or download into concise AI insights. Unlimited dashboard seats keep the entire team aligned, and a monthly strategy session with a dedicated specialist turns raw insight into next-step actions.

Benefits of IgniteDemand
IgniteDemand converts every interaction into a lead score. A live ROI dashboard refreshes each day, tying clicks and content views directly to pipeline value so you can justify spending with evidence rather than estimates. Leads that show active interest arrive in your IgniteDemand portal within twenty-four hours, complete with dynamic scores and concise engagement notes, enabling sales to follow up while curiosity is still genuine.
Intent-based affinity pools keep outreach aligned to real buyer priorities, not broad personas, which recently helped a client expand its email universe and lift click activity. Continuous lifecycle nurturing and progressive form capture further refine lead quality, guiding resources toward prospects most likely to convert.