Apple Intelligence.
Write, express yourself and get things done effortlessly.
The latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data – not even Apple. Use Writing Tools to proofread your text and rewrite different versions until the tone is just right. With Genmoji, you can express yourself visually right in the keyboard to match any conversation. With an all-new design, richer language understanding and expansive product knowledge about your devices, Siri is more helpful than ever. Siri can even tap into ChatGPT to bring answers straight to you.
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