TikTok

We talked to them to ask what, exactly, they get out of it. The answer: More than you’d think.

The shades we mix, match, and repurchase endlessly.

Some people—mostly Black women—are reporting a mysterious skin condition after using the product long-term. We got to the bottom of it (with the help of many derms and chemists).

Don’t fall for this nonsense.

The founder of Bellanomi, the viral African net sponge brand, on the future of her company.

Everyone on TikTok is rediscovering the cheap shampoo they used in high school…with gorgeous results.

People are giving the 2000s hot tool another (literal) spin—in fact, some never put it down.

A viral TikTok filter and the makeup artist who created it want you to rethink the way you do your makeup. But should you?

In real life, our right to bodily autonomy is at risk. But in these hairstylists’ chairs, it can never be taken.

The WavyTalk Thermal Brush has been all over TikTok, and now I understand why.

The no-mascara and non-black mascara trend may be more than just a fad.

“Anti-filler” and “Botox-repellent” makeup are all over my feed, but there is one tiny issue.

Cortisol face. Bad facial harmony. Myofascial imbalance... How do we get off a trend cycle treadmill that's dedicated to insecurity in itself?

Millennials love it. Gen Z thinks it’s outdated. I, a lifelong cat-eye enthusiast, think that’s beautiful.

Glowing down every night to glow back up every morning might feel beneficial to some—but it could come with a hefty emotional cost.

These trend-setting products have never been so affordable.

It's time to put your Prime membership to good use.

And cosmetic chemists want them all to stop: “You can make your own car, too, but sometimes there are things you just shouldn’t do."

Your eyebrows didn’t get that extreme because you were unaware of how they looked—quite the opposite, in fact.

Skin-care experts weigh in on this buzzy ingredient’s efficacy.